Nike continues as long-term kit supplier of NBA & WNBA
As the WNBA season draws to a close and the NBA campaign is set to begin, Nike has announced a landmark contract extension with...
Dutch Eredivisie renews IMG deal to spearhead global growth ambitions
The Dutch Eredivisie has extended its partnership with sports events and representation company IMG, which will continue to handle the league’s media rights.IMG will...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
Man City’s Jack Grealish global brand ambassador of Kinetica Sports
Manchester City’s Jack Grealish has partnered with sports-science nutrition company Kinetica Sport, joining as its global brand ambassador. Kinetica Sport stated that the partnership “signifies...
Williams F1 team extends Kraken sponsorship focusing on fan engagement
The Williams F1 Racing team has extended its global partnership with cryptocurrency exchange Kraken until the end of the 2025 Formula 1 season. In 2023,...
Ipswich Chairman confirms they will not pursue betting sponsorship
Ipswich Town Chairman Mark Ashton has stated that the Premier League club will not consider a front-of-shirt gambling sponsorship once its current deal with...
Spain ratifies Macolin Convention on sports manipulation
Spain has become the 12th country to sign up to the Macolin Convention, the pan-European legal instrument around match manipulation and sports integrity.The Directorate...
Premier League sets up Beijing office to lead China growth plans
The Premier League’s interest in the commercial value of Asia is reaching a crescendo with the English top-flight establishing a new office in Beijing.China...
New York Knicks embraces Abu Dhabi in new patch sponsorship ahead...
The New York Knicks will have ‘Experience Abu Dhabi’ as its latest jersey patch sponsor ahead of the upcoming NBA season. Knicks owner Madison Square...
Sheffield United sign crypto partner in midst of 2024/25 Championship season
The relationship between football and cryptocurrency continues to step up as the 2024/25 season progresses, with Sheffield United FC the latest to announce a...