Svenska Spel boots menstruation taboos out of Swedish football
The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...
NBA announces “first-of-its-kind” deal with immersive tech firm Cosm
A new live game viewing experience is in play for NBA fans as the basketball body has agreed a multi-year partnership with immersive tech...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.
HR Motor and its network of second-hand...
Saudi Cup added to HKJC World Pool schedule in enhanced SIS...
The Hong Kong Jockey Club (HKJC) has inked an agreement with SIS (Sports Information Services).
The collaboration sees six races on the $31.5m Saudi Cup...
AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming
Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming.
The deal will see the igaming...
UK Athletics looks to tap into ‘unparalleled audience reach’ of the...
UK Athletics (UKA) has struck a deal with the BBC, as the sport looks to be broadcast to ‘the widest possible audience’.
As part of...
MLS to be broadcast in bars and restaurants through DirecTV deal
DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass.
In what could be a key move...
Brazilian defender David Luiz teams up with BC.Game
Brazilian footballer David Luiz has partnered with casino operator BC.Game as the group looks to expand the reach of crypto gaming.
The former Chelsea...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.
The company will become the official timekeeper of the Ligue 1 club...
XFL and Genius Sports link for data distribution deal
The XFL has striked up an official data distribution deal with Genius Sports which enables the latter to tap into the American football leagues...