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Football
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La Liga signs "revolutionary" five-year deal with EA
July 6, 2023
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Football
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Blackpool FC names LeoVegas as new front-of-shirt sponsor
July 6, 2023
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Football
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CONMEBOL to enhance accessibility and engagement with Sportradar 
July 5, 2023
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Fan Engagement
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Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
July 5, 2023
September 12, 2021, Leicester, UK. Leicester City F.C. Football Club emblem against the backdrop of a modern stadium.
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Football
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Leicester City FC faces up to £880k in CMA charges over competition law infringements 
July 5, 2023
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Boxing
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Ladbrokes Jake Paul tweet lands them in hot water with ASA
July 5, 2023
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Features & Analysis
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Chelsea-Stake deal now off amid fan backlash
July 5, 2023
West Ham crest on a kit.
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Fan Engagement
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West Ham signs with eToro to grow women's football in the UK
July 5, 2023
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Comment
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FA decision not to pay bonuses to Lionesses ‘a clear step backwards’
July 4, 2023
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Features & Analysis
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Premier League angling for 270 live TV games for 2024-25
July 4, 2023
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Football
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Manchester City enlists Asahi Super Dry as new training kit partner
July 4, 2023
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Football
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FC Barcelona and PRIME Hydration sign multi-year deal
July 4, 2023
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Asia
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Dream11 becomes lead sponsor of Indian cricket 
July 4, 2023
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Latest News
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Australia’s Parliament enters talks to ban all gambling ads within three years
July 3, 2023
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Football
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Nottingham Forest extends E.ON deal ahead of 2023-24 season
July 3, 2023
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Football
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Leeds United confirms new training kit and front-of-shirt sponsors for new season 
July 3, 2023
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Europe
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Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
July 3, 2023
Flag of Manchester City in wind.
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Football
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Manchester City propels OKX partnership with first team sleeve deal
June 30, 2023
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Football
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MLSPA to work with EPIC and Entain on gambling education
June 30, 2023
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Golf
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R&A and Golf 5 unite for Metaverse expansion
June 30, 2023
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Fan Engagement
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Premier League joins NBCUniversal SportsTech Accelerator
June 30, 2023
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Europe
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RSC Anderlecht nets Napoleon Sports sleeve sponsorship
June 30, 2023
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Latest News
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Betr now valued at $300m after a successful A2 funding round
June 30, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026