The sports marketing implications of Brazil’s X ban
Brazil’s ban on X, formerly Twitter, has had a long-reaching impact across various industries. Sport is no exception, with football clubs losing a key...
Santander new Formula One banking partner following Ferrari split
International bank Santander has become the new retail banking partner of Formula One in a multi-year partnership that will begin in 2025. The collaboration will...
FIFA unveils branding for controversial Club World Cup
FIFA has revealed the branding for its inaugural 32-team Club World Cup, set to debut in the US next year.As part of the branding,...
Detroit Lions to enhance fan experience with Caesars
Ahead of the upcoming 2024/25 NFL campaign, the Detroit Lions have partnered with Caesars Sportsbook to offer custom fan experiences throughout the season. Fans of...
The esports report – FaZe and G FUEL unveil licencing deal
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
DAZN expects big things from Game Pass in 2024 NFL season
DAZN expects its NFL Game Pass product to repeat the successes of 2023, with the 2024 NFL season set to commence today (5 September).The...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Brazil Appoints Giovanni Neto as Integrity Secretary for Sports and Bets
The Brazilian government has appointed Giovanni Rocco Neto as the first National Secretary of Sports Betting for the Economic Development of Sport.Neto will lead...
Gold Medal sprinter Darren Campbell joins innovative track developers Feldspar
UK Olympic Gold Medalist Darren Campbell MBE has been appointed as the Global Track Strategy Director of Feldspar, a technology firm developing smart sensor...
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
Sports data provider Genius Sports and sports betting solutions platform Kambi have denied media reports about a potential merger of the two companies.Yesterday saw...