ASA to monitor surge of ‘Stake’ watermarks on social media
The Advertising Standards Authority (ASA) has stated it will "keep a watching brief" on the increasing number of images on X displaying a 'Stake'...
One of world’s richest men set to buy Paris FC alongside...
Bernaud Arnault, 2024’s world’s richest man according to Forbes, is reportedly on the verge of buying a majority stake in French football club Paris...
DP World Tour deepens ties with OlyBet at Open de France
DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
The esports report – FIFA and Konami form esports alliance
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Will Klopp’s Red Bull role help UK expansion efforts?
Yesterday, it was confirmed that former Liverpool Manager Jürgen Klopp will become the new Global Head of Soccer for Red Bull. Klopp will hold an...
Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Brazil Football Confederation warns clubs unlicensed betting sponsorships will be banned
Despite the upcoming launch of the Brazilian sports betting market on the horizon, the Brazilian Football Confederation (CBF) has warned clubs a sponsorship ban...
Saudi PIF interested in $1bn stake in DAZN
The Saudi Public Investment Fund (PIF) is reportedly looking to further enhance its influence in the world of sport with a stake acquisition in...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...