Sportradar launches FanID for a new way to collate data
Sports data firm Sportradar has launched a new end-to-end first party marketing solution that enables the sports industry to collect data through alternative means...
Dean Akinjobi & George Harborne: AFCON continues to present opportunities for...
As the Africa Cup of Nations (AFCON) unfolds, football supporters aren’t the only ones gearing up for excitement. Brands are strategically positioning themselves to...
Everton & Nottingham Forest facing potential points deduction over PSR breaches
Premier League officials have charged Everton FC and Nottingham Forest for breaking the league’s profit and sustainability rules (PSR), with both teams potentially facing...
Rugby League Commercial & IMG announce new Super League Game
Rugby League Commercial (RLC) and IMG have announced a partnership with Voono to create a free-to-play fantasy Super League game. The game is scheduled to...
Racing petition gets affordability checks in front of MPs
The British Horseracing Authority (BHA) has welcomed a forthcoming Parliamentary debate on gambling affordability checks, a potential measure which has caused much alarm for...
Global Fighters Union set up for combat sports athlete representation
An alliance of athletes, political activists and trade unionists have detailed plans for a combat sports-oriented trade union, the Global Fighters Union (GFU).This marks...
Report: NFL in “advanced talks” over ESPN equity stake
The NFL is edging nearer to acquiring an equity stake in ESPN which would see the league’s in-house media assets controlled by the US...
Bayern Munich announces multi-year partnership with Bitpanda
Reigning Bundesliga champions Bayern Munich have unveiled Bitpanda as an official crypto trading partner.The German top-flight football team has announced that the Austrian-based trading...
Peacock: NFL’s AFC Wild Card game “most streamed US live event”...
History was made during last weekend’s NFL Wild Card Weekend as Peacock announced that the AFC Wild Card game was the most-streamed live event...
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
UEFA has sought to bolster its commercial partnerships for the Euro 2024 tournament later this year by partnering with electric car manufacturer BYD.A publicly...