Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...
IMG helps Betfred Super League reach from Leigh to Lagos
Betfred Super League has secured six international broadcast deals through its long-term strategic partnership with IMG.With a set of six new international agreements, the...
England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Unibet launches ‘Follow Your Heart’ with Tour de Tietema
Unibet has launched a campaign with the Dutch cycling team to raise awareness about heart health issues within the cycling community.Kindred Group plc’s flagship...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...
Premier League shows green light for Manchester United sale
The Premier League has approved Sir Jim Ratcliffe’s deal to purchase a 25% stake in Manchester United.Ratcliffe’s deal - worth around £1.03bn - to...
UEFA renews “dynamic partnership” with Just Eat until 2027
UEFA has announced it has renewed its sponsorship agreement with online takeaway service Just Eat as the official food delivery partner of UEFA’s club...
Amazon to pick up exclusive NFL Playoff Wild Card game next...
Amazon’s Prime Video is expected to bolster its NFL coverage next season as it is reported that the streaming platform will broadcast a Playoff...