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Partners
Time to read: 2 min
Lyon Open selects Parions Sport as principal sponsor
May 17, 2021
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Integrity
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Arsenal holds talks with sponsor over Mohamed Elneny social media post
May 17, 2021
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Media Rights
Time to read: 3 min
LiveScore signs up Cristiano Ronaldo as global ambassador
May 17, 2021
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Media Rights
Time to read: 2 min
RugbyPass to stream Super Rugby Trans-Tasman tournament
May 17, 2021
BREAKING
Partners
Time to read: 3 min
Mastercard elevates fan experience in NWSL tie-up
May 17, 2021
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Sponsorship
Time to read: 2 min
Betway makes North American league sponsorship debut with NHL deal
May 14, 2021
BREAKING
Sponsorship
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Matchroom enlists Dafabet as World Pool Masters sponsor
May 14, 2021
BREAKING
Integrity
Time to read: 4 min
EFL hits out at ‘unfair financial distribution’ amid Premier League rights renewal
May 14, 2021
BREAKING
Fan Engagement
Time to read: 3 min
OneFootball: English supporters confident ahead of return as German fans reluctant over Euro 2020
May 14, 2021
BREAKING
Sponsorship
Time to read: 2 min
Therabody adds Mo Farah to athlete ambassador roster
May 14, 2021
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Europe
Time to read: 4 min
Champions League final moved as European Court of Justice called upon in ESL battle
May 14, 2021
BREAKING
Fan Engagement
Time to read: 3 min
AFA becomes first national team to launch Socios Fan Token
May 14, 2021
BREAKING
Media Rights
Time to read: 3 min
ESPN nets record rights agreement in $1.4bn LaLiga tie-up
May 14, 2021
BREAKING
Comment
Time to read: 5 min
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
May 14, 2021
BREAKING
Fan Engagement
Time to read: 2 min
NBC Sports Regional Networks deepen fan engagement strategy with Sportradar
May 13, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Spanish government gives LaLiga spectators green light
May 13, 2021
BREAKING
Integrity
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IOC not driven by public opinion despite ‘conflicted’ sponsor
May 13, 2021
BREAKING
Media Rights
Time to read: 2 min
iHeartMedia nets first NWSL live audio partnership
May 13, 2021
BREAKING
Media Rights
Time to read: 2 min
British and Irish Lions make terrestrial return on Channel 4
May 13, 2021
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Partners
Time to read: 3 min
RLWC2021 inks ‘historic’ National Lottery collaboration
May 13, 2021
BREAKING
Media Rights
Time to read: 4 min
Government to review Premier League’s £4.5bn media rights extension
May 13, 2021
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Features
Time to read: 7 min
Real Betis: Embracing data to inform strategic decision making
May 13, 2021
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Partners
Time to read: 2 min
Leading golf authority links with BetMGM for LPGA partnership
May 13, 2021
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LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026