NCAA agrees longstanding media extension with ESPN
ESPN and the National Collegiate Athletic Association (NCAA) has reached an eight-year agreement beginning in September. The deal for NCAA championships media rights includes domestic...
Betsson builds up Colombia profile with Atletico Nacional deal
Sweden-based bookmaker Betsson has secured another boost to its Latin American visibility via a partnership with Colombian football club Atletico Nacional.The three-year agreement will...
British Basketball League adds Bally Sports to US media expansion
Bally Sports has been announced as the latest US broadcaster to showcase the British Basketball League (BBL) in the country. The sports streaming app will...
Chelsea announces BingX sleeve sponsorship deal
Cryptocurrency exchange company, BingX has agreed a kit sponsorship deal with Chelsea for the remainder of the 2023/24 Premier League season. At the beginning of...
Paddy Power’s Big 180 campaign hits £914k after most-watched final
Paddy Power hit a solid 180 from a marketing and social responsibility standpoint over the festive season via its highly-publicised sponsorship of the World...
NWSL’s Portland Thorns sold to Bhathal Family for $63m
National Women’s Soccer League franchise the Portland Thorns have been acquired by the Bhathal Family - under RAJ Sports - for a reported $63m. Led...
BetMGM unveiled as the new title sponsor for Premier League Darts
Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.After the PDC World Darts Championship concluded with Luke...
Rory McIlroy admits he was ‘bothered’ by LIV golfers’ comments after...
The PGA Tour and LIV Golf merger has certainly thrown a spanner in the works of those fighting for the side of the US...
David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey. The basketball team became the...