Betano becomes first-ever betting partner for UEFA
Kaizen Gaming-owned brand Betano has secured a global sponsorship deal for the next edition of the UEFA European Football Championship taking place in Germany.Through...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.Terms of the agreement will see PENN’s...
Cristiano Ronaldo hit with lawsuit over Binance promotion
Cristiano Ronaldo has had a class-action lawsuit filed against him after claimants state they suffered monetary losses due to the football star’s promotion of...
Mark Cuban to sell majority stake in Dallas Mavericks in ...
Dallas Mavericks majority owner Mark Cuban is working on a reported $3.5bn deal to sell his share in the NBA franchise to the Adelson...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.The deal will place the Air...
MLB and Mercedes F1 named in two fraud lawsuits against crypto...
Major League Baseball (MLB) and the Mercedes-AMG Petronas F1 team have been named in two new lawsuits filed against defunct cryptocurrency exchange FTX for...
Harry Coe, Luscid: Realising the full potential of brand data for...
Sports is a big money business, and a multi-faceted one at that. In an age of digital consumption and streaming, data has become one...
Monster agrees new sponsorship deal with McLaren ending Mercedes ties
Monster Energy Company has announced it has agreed a new sponsorship deal with Formula One’s McLaren Racing. The popular energy drink brand will showcase prominently...
Nikki Doucet to lead women’s football into its next chapter as...
As women’s football in the UK heads into its new chapter, the newly-formed company NewCo designated by the Football Association (FA) to manage the...
Sportradar signs media deal with Canadian market leader Sportsnet
Sportradar’s standing in the Canadian sports media space was significantly boosted this week when the Swiss firm put pen to paper on a deal...