CBF appoints integrity lead with betting market on horizon
The Brazilian Football Confederation (CBF) has appointed Eduardo Gussem as its Integrity Officer, ahead of the launch of a federally regulated sports betting market.Gussem...
Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...
New Balance becomes official apparel and footwear partner of the Australian...
New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...
Rugby Australia secures £42m loan to focus on key growth initiatives
Rugby Australia (RA) has successfully concluded its capital raise programme by attracting Pacific Equity Partners (PEP) as a key investor.The agreement has been reached...
UEFA Champions League rights hit the market in Sub-Saharan Africa
Media rights for three UEFA club competitions have gone to tender in the Sub-Saharan Africa region, with any interested parties given a deadline of...
Alexander-Arnold makes £26m switch to adidas in multi-year deal
Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m. Alexander-Arnold is fresh off scoring a vital equaliser against...
Reports: Premier League clubs discuss private funding for the WSL
According to reports, a number of Premier League teams have expressed plans to put forward a private equity-style proposal to invest in the Women’s...
AFLW deepens Cadbury collaboration to improve female opportunities in sports
The Australian Football League (AFL) has extended its partnership with confectionery company Cadbury for three more years.The deal will focus on AFL’s women’s division,...
DFL opens €1bn bidding war for Bundesliga marketing rights
The German football federation, the Deutsche Fussball-Liga (DFL), has announced it will invite several investors to bid for the Bundesliga’s marketing rights. Sources close to...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...