Monster agrees new sponsorship deal with McLaren ending Mercedes ties
Monster Energy Company has announced it has agreed a new sponsorship deal with Formula One’s McLaren Racing. The popular energy drink brand will showcase prominently...
Nikki Doucet to lead women’s football into its next chapter as...
As women’s football in the UK heads into its new chapter, the newly-formed company NewCo designated by the Football Association (FA) to manage the...
Sportradar signs media deal with Canadian market leader Sportsnet
Sportradar’s standing in the Canadian sports media space was significantly boosted this week when the Swiss firm put pen to paper on a deal...
CBF appoints integrity lead with betting market on horizon
The Brazilian Football Confederation (CBF) has appointed Eduardo Gussem as its Integrity Officer, ahead of the launch of a federally regulated sports betting market.Gussem...
Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...
New Balance becomes official apparel and footwear partner of the Australian...
New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...
Rugby Australia secures £42m loan to focus on key growth initiatives
Rugby Australia (RA) has successfully concluded its capital raise programme by attracting Pacific Equity Partners (PEP) as a key investor.The agreement has been reached...
UEFA Champions League rights hit the market in Sub-Saharan Africa
Media rights for three UEFA club competitions have gone to tender in the Sub-Saharan Africa region, with any interested parties given a deadline of...
Alexander-Arnold makes £26m switch to adidas in multi-year deal
Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m. Alexander-Arnold is fresh off scoring a vital equaliser against...
Reports: Premier League clubs discuss private funding for the WSL
According to reports, a number of Premier League teams have expressed plans to put forward a private equity-style proposal to invest in the Women’s...