ESI London 2023: How will EAFC 24 fit into the world...
After a partnership spanning over 30 years, last year saw video game publisher EA cutting ties with football governing body FIFA, putting an end...
Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of...
British Basketball League scores US media rights deal
Stepping up its efforts to expand the British Basketball League (BBL) in the US, the league has secured a ‘ground-breaking’ media rights agreement with...
BetMGM unites with Sportradar to elevate NBA engagement
BetMGM has confirmed a new deal with Sportradar enabling the operator to gain access to official NBA optical tracking data.It means that for the...
Sandro Tonali’s 10-month football ban confirmed
Newcastle United’s Sandro Tonali has been hit with a 10-month ban from playing football over his involvement in illegal betting.This comes after the £55m...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.As the new NBA season commences, the partnership will continue to...
The esports report – ESI London 2023 and the importance of...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition focuses on the first...
AFA eyes global brand expansion in partnership with Fanatics
The Argentine Football Association (AFA) has signed a new global partnership with Fanatics.Fans of Argentinian football around the world will now have online access...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...
UFC lands lucrative deal with Bud Light
The UFC has announced it has once again joined forces with Anheuser-Busch in a deal that will see Bud Light become the official beer...