NASCAR partners Fubo Sportsbook to strengthen sports betting links
The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator.
In collaboration, the pair look to...
Real Madrid strengthens Codere partnership across Latin America
Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.
The gaming group...
Major international brands head SBC Awards 2021 shortlists
International operators bet365, Betsson Group, FanDuel, Kaizen Gaming, and LeoVegas are among the major companies to feature prominently on the SBC Awards 2021 shortlists...
Man City kicks off Qualtrics partnership to ‘listen to fans’
Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner.
The new...
Serie C coverage secured via Eleven’s Amazon partnership
Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform.
The collaboration provides...
AS Monaco forges Russia-facing deal with Liga Stavok
AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.
The...
S.S Lazio names Binance new shirt sponsor
S.S. Lazio has announced an agreement with Binance, for the latter to become the club's new main jersey sponsor.
In collaboration with the blockchain ecosystem...
ITF launches Cup Final fan tokens with Socios
The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
CLC enables athlete-participation in licensing programmes
Licensing company CLC has partnered with OneTeam to offer individual opt-in for co-branded licensing opportunities combining athlete name, image, and likeness (NIL) with collegiate...