The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...
Twitch set to stream F1’s Mexico GP
Formula One (F1) has announced that this weekend’s Mexico Grand Prix will be broadcast on the Twitch streaming platform.The one-race agreement, which is not...
SIS renews Dubai Racing Club media rights deal
Strengthening its coverage of racing from Meydan Racecourse in Dubai, Sports Information Services (SIS) has inked a two-year extension to its current media rights agreement...
Sky Sports Racing elevates portfolio with NYRA agreements
As part of two new partnership agreements with the New York Racing Association (NYRA), Sky Sports Racing has acquired exclusive UK and Ireland broadcast...
Rai strengthens relationship with Italian Football Federation
Italy’s public service broadcaster Rai has strengthened its relationship with the Italian Football Federation (FIGC), extending its partnership with the governing body until the...
Former Interwetten CEO Becher unveiled as Sportradar’s MD of U.S....
Sportradar has announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.In his previous role as the CEO of Interwetten,...
The NBA combines with Tabcorp in media partnership
The National Basketball Association (NBA) has combined with Tabcorp in a new multi-year media partnership that will bring NBA TV - the league’s 24-hour...
Spring Media unites with Red Bee for OTT women’s football platform
Swedish sports rights agency Spring Media has united with Red Bee for the launch of a global OTT service dedicated to women’s football.The launch,...
SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...
SPFL deepens partnership with Infront
The Scottish Professional Football League (SPFL) has extended its partnership with Infront for a further five years.As part of the deal, the Wanda Sports Group company,...