Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.The mixed martial arts company was valued...
Extreme E keeps up the media pace with Canal 13 renewal
Extreme E is continuing to expand its global visibility via media rights partnerships, extending its deal with Chile’s Canal 13 broadcaster this week.Canal 13...
DAZN nets LaLiga Italy and Portugal renewal and raises UK fees
DAZN has secured an extension to its media rights deals with LaLiga in Portugal and Italy whilst also increasing its subscription fee for British...
EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25...
The EFL has named IMG as production partner through to the end of the 2027/28 season. The duo have mapped out plans for an...
FPSM appoints C-level team to guide tech-based sports media vision
FairPlay Sports Media (FPSM) has decided on the executive leadership team that will guide the company under its new corporate identity unveiled earlier this...
Sir Chris Hoy calls on for Team GB support in new...
One of Great Britain’s most decorated athletes, Sir Chris Hoy, features in a new NatWest ad campaign calling on the country for its support...
Sportradar extends long-running media deal with CBA League
Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.The Swiss sportstech company will continue...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...
The Athletic editor Alex Kay-Jelski named Director of BBC Sport
Alex Kay-Jelski has been confirmed as the new Director of BBC Sport to replace the outgoing Barbara Slater.His tasks will include engagement with external...
DAZN secures World Rally Championship Rally.TV distribution deal
DAZN has signed a global distribution agreement with the World Rally Championship (WRC) in a further boost to its media portfolio.The OTT sports streaming...