Atlético Madrid and Chiliz accelerate digital token partnership
Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...
How FIFA’s vision of AI having an imprint on football forever...
You have been living under a rock for the better part of a year, then you would not know the enormous impact artificial intelligence...
Meet the Winners of the 2024 SBC Awards North America
FanDuel, Choctaw Casino & Resorts, Ontario Lottery & Gaming Corporation (OLG), and Sportradar, were among the big winners at the prestigious SBC Awards North...
UTR Sports enlists Sportradar to ‘elevate and expand’ tournament visibility
UTR Sports has partnered with Sportradar with a vision to enhance fan and bettor engagement via data and streaming.Swiss sportstech firm Sportradar will gain...
Sky Sports+ promises over 50% more live sports ahead of launch
Sky Sports has announced that Sky Sports+ will launch in August, giving fans access to more than 50% more live sport this year.Sky Sports+...
Sponsors and media drive Q1 revenue for UFC and WWE parent...
UFC and WWE parent company TKO Group Holdings (TKO) has increased its revenue target for the end of 2024 in the face of a...
Matchroom and Pitch to work on media, sponsorship and events
Pitch International has invested in sports management and promotion business Matchroom Sport as part of a partnership.The international sports marketing agency will take a...
Genius Sports confident in 2024 outlook following Football DataCo renewal
Genius Sports is storming towards its 2024 revenue targets according to its Q1 trading results, although progress has slowed on chipping away at its...
talkSPORT to cover GBM Sports’ York Hall boxing event
GBM Sports’ upcoming boxing event at London’s historic York Hall will be broadcast by UK sports media outlet talkSPORT.Part of the News UK media...
FPSM adds NFL product to AI-driven media portfolio
FairPlay Sports Media (FPSM) is building up its presence in the US via a bolstering of the American sports offering on its platform.The company...