Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
YouGov: UK football fans’ Euro 2024 viewing habits revealed
YouGov has revealed five key stats into how football fans around the UK plan to watch Euro 2024.The research conducted by the organisation reveals...
USL Super League chooses Peacock as official streaming platform
The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Leading UK bookies up content game for Euro 2024
Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers.William Hill...
DAZN secures deals with two of Europe’s biggest football leagues
DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal.The...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
Genius Sports accelerates global integrity protection efforts
Genius Sports is lending its sports data and technology services to the global fight against match-fixing and sports corruption via its latest partnership.The London-based...
EFL becomes highest attended league body in Europe
The English Football League (EFL) continues to record strong engagement with its followers, with 2023/24 attendances the highest in Europe.During last season, the EFL...
GBM Sports takes next media step with DAZN boxing broadcast deal
DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.The multi-fight deal...