Burnley FC and Huddersfield Town net BK8 partnerships
Championship clubs Burnley FC and Huddersfield Town have both formed partnerships with betting operator BK8 following the start of the 2022/23 season.BK8 will now...
Manchester Utd and TeamViewer to call time on partnership after 2026
Manchester United’s £235 million shirt sponsorship with TeamViewer will not be renewed, according to the software firm.The pair agreed a five-year contract in March...
Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts
Everton FC has signed a shirt sleeve partnership agreement with BOXT from the start of the 2022/23 season.Covering the Men’s, Women’s and Under-21 teams,...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.The ‘strategic’ arrangement promises to create unique events and experiences...
Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023. The online gambling company’s branding will...
Southampton FC welcomes JD as 2022/23 sleeve sponsor
Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.For the 2022/23 season, the deal will cover the...
Trident Leagues receive another ‘vital financial injection’ from Entain
Trident Leagues has extended its community sports investment-based partnership with Entain, as the latter provides ‘critical funding’ to the sport.Backed by the Entain Foundation...
Gatorade continues to aid Man City player performance
Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...
Everton creates digital avatar shirts with Fancurve
Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.As the Premier League team looks...
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...