UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...
Man City and OKX launch player street art in enhanced kit...
Manchester City FC has formed a deal with cryptocurrency exchange platform OKX which will become the team’s official training kit partner for the upcoming...
Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.A LinkedIn post...
Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.The...
Man United ‘digitally transforms’ fan engagement with DXC Technology
Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...
‘Historic moment for football’ as safe standing areas are given the...
The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...
QPR places CopyBet on back of shirts ahead of 2022/23 season
Queens Park Rangers football club (QPR) has announced a partnership with sportsbook platform CopyBet, starting from the 2022/23 season.The collaboration sees CopyBet become the...
Ayr Gold Cup enters second lap of Virgin Bet partnership
The Ayr Gold Cup has extended relations with Virgin Bet, retaining naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs...
F1 reinforces TMG as ‘ultimate motorsport memorabilia destination’
Formula One has extended its licensing agreement with sports licensing, retail and memorabilia business, The Memento Group (TMG), until the end of the 2025...