SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
Sponsorship has become a crucial revenue generator for sports organisations but navigating this landscape and securing the right deals for the right reasons can...
Betano capitalises on Aston Villa ties for ambassador role
Aston Villa TV presenter Kate Tracey has become an official UK brand ambassador for the sports betting brand Betano. In her role, Tracey will leverage...
SPORTEL Monaco: PFL on the role of betting in its MMA...
The Professional Fighters League (PFL) is excited about working with betting companies as it continues to grow, one of the firm’s C-level leaders told...
Soccerment CEO: “We aim to transform how football stories are told”
High-level data is and will help transform sports both on-and-off the field, whether for on-field performance, player health and recovery and even adding new...
UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...
Brazil delays Bets inquiry on economic and sports integrity threats
The Senate of Brazil has "partially delayed" the Commission of Inquiry (CPI) investigations, which are set to review the laws, standards, and protections governing...
MLS leverages blockchain to engage younger fans with MLS Quest
Major League Soccer (MLS) has partnered with digital collectible platform Sweet for the launch of MLS Quest, a blockchain-based video game to engage its...
SLB takes inaugural cup final to Motorpoint Arena Nottingham
Super League Basketball (SLB) has announced that the Motorpoint Arena Nottingham will host the league’s inaugural Cup Final on 9 March 2025.The SLB stated...
Formula 1 continues commercial growth with 188BET renewal
Formula 1 has announced it is renewing its partnership with Asian sportsbook 188BET after the end of its previous five-year agreement.Under the agreement, 188BET...
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...