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Fan Engagement
Time to read: 2 min
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
July 10, 2023
horse racing
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Horse Racing
Time to read: 2 min
British Racing School looks to the future with Horseracing Development Programme
July 7, 2023
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Football
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iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships  
July 7, 2023
Stake’s UFC links strengthened further with Alex Pereira
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Europe
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UFC touches gloves with bet365 for a third consecutive year
July 7, 2023
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Football
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Report: FA Cup set for significant change 
July 6, 2023
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Fan Engagement
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MLB launches ‘first-ever’ virtual professional sports ballpark  
July 6, 2023
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Football
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Blackpool FC names LeoVegas as new front-of-shirt sponsor
July 6, 2023
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Football
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CONMEBOL to enhance accessibility and engagement with Sportradar 
July 5, 2023
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Fan Engagement
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Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
July 5, 2023
September 12, 2021, Leicester, UK. Leicester City F.C. Football Club emblem against the backdrop of a modern stadium.
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Football
Time to read: 2 min
Leicester City FC faces up to £880k in CMA charges over competition law infringements 
July 5, 2023
West Ham crest on a kit.
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Fan Engagement
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West Ham signs with eToro to grow women's football in the UK
July 5, 2023
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Comment
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FA decision not to pay bonuses to Lionesses ‘a clear step backwards’
July 4, 2023
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Football
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FC Barcelona and PRIME Hydration sign multi-year deal
July 4, 2023
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Asia
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Dream11 becomes lead sponsor of Indian cricket 
July 4, 2023
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Latest News
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Australia’s Parliament enters talks to ban all gambling ads within three years
July 3, 2023
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Football
Time to read: 3 min
Leeds United confirms new training kit and front-of-shirt sponsors for new season 
July 3, 2023
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Europe
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Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
July 3, 2023
Flag of Manchester City in wind.
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Football
Time to read: 3 min
Manchester City propels OKX partnership with first team sleeve deal
June 30, 2023
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Europe
Time to read: 2 min
RSC Anderlecht nets Napoleon Sports sleeve sponsorship
June 30, 2023
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Latest News
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Betr now valued at $300m after a successful A2 funding round
June 30, 2023
The esports report image.
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Asia
Time to read: 3 min
The esports report - Seoul welcomes ‘23 PUBG internationals
June 29, 2023
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Football
Time to read: 2 min
Fulham nets SBOTOP deal ahead of 23/24 PL season
June 29, 2023
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Football
Time to read: 2 min
Burnley signs W88 as kit sponsor for Premier League return
June 29, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026