WWE and UFC co-venture TKO set to accelerate growth of both...
Endeavor Group - the parent company of World Wrestling Entertainment (WWE) - has revealed the launch of a new corporate entity titled TKO Group...
British Basketball League extends Sky Sports broadcasting deal
The British Basketball League (BBL) has agreed to extend its broadcasting rights deal with Sky Sports for a fourth consecutive season for both its...
LFP looks to secure five-year domestic and international Ligue 1 and...
The French Ligue Professionnel de Football (LFP) is looking for €1bn from bidders to hand over the country’s Ligue 1 and Ligue 2 domestic...
Ganten secures partnership extension with FIBA
FIBA Basketball has renewed its partnership with Asian water brand Ganten until at least 2027, which will also cover the FIBA Basketball World Cup...
PSG pursues global expansion in UK capital
French champions, Paris Saint-Germain have united with Lids to bolster the club’s UK presence with the opening of a new official PSG store on...
German brewery Bitburger has become an official national partner of UEFA...
The competition will be held between June and July next year across ten of Germany’s biggest cities including Berlin, Munich, Dortmund and Frankfurt.Fans from...
Report: Manchester United eyes new front-of-shirt sponsor
The Athletic is reporting that Manchester United are in talks with technology company, Qualcomm, with the firm potentially becoming the front-of-shirt partner of the...
ANJ rolls out safer gambling campaign for Rugby World Cup
The France 2023 World Cup has prompted l’Autorité Nationale des Jeux (ANJ) to refresh its nationwide safer gambling campaign.The tagline, “Rugby has its codes, so does...
UK Government: New independent regulator ready to step in to save...
The UK Government has released its latest response relating to the establishment of a new football regulator to protect clubs’ and fans’ interests. In the...
SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...