Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo
Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...
New Zealand Rugby scores adidas deal extension
New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms. The renewed apparel deal, part of...
YES Network launches primetime sports streaming subscription service
The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Parachute payments the sticking point in EFL and Premier League financing...
As English football prepares for financial and regulatory overhaul, reports have suggested that parachute payments are the key stumbling block in finding a universal...
Thomas Barnden, Swansea City: The ‘unprecedented analytics opportunities’ created by AI...
Thomas Barnden, Swansea City AFC Head of Performance, writes for Insider Sport about the ‘seismic shift’ in strategy in football clubs’ operating processes, and...
RCB secures shirt sponsorship deal with Qatar Airways
The Royal Challengers Bangalore (RCB) has signed Qatar Airways as its official front-of-jersey partner ahead of the new cricket season. The Indian Premier League (IPL)...
Horizm reveals ‘huge’ commercial opportunities in latest sports industry report
Sport tech company Horizm has released its newest report uncovering the latest trends in digital sports fan engagement.The ‘Digital Value of Fans 2023’ report...
Eurosport secures US Open broadcasting rights for France
French tennis fans will be able to enjoy one of the sport’s largest events from the comfort of their homes after Warner Bros. Discovery...
Giannis Antetokounmpo becomes first global ambassador of Betano
NBA star Giannis Antetokounmpo has become online gambling company Betano’s first-ever global brand ambassador.Antetokounmpo - who is a two-time NBA MVP and 2021 NBA...