Manchester United hits the sweet spot with Cadbury deal extension
Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury. The partnership began in 2020 as a packaged deal with...
Ladbrokes to showcase next gen of British boxing prospects with Channel...
Ladbrokes and Channel 5 have struck a broadcasting deal with Wasserman Boxing that encompasses six free-to-air fights throughout 2023. The fights are going to feature...
Caledonia Gladiators’ £20m stadium project ‘greatest contribution in Scottish basketball history’
Caledonia Gladiators, the Glasgow-based basketball team, has revealed that it is investing more than £20m in a new stadium project.The announcement now marks the...
UFC fuels global growth with TikTok expansion
The UFC has expanded its partnership with TikTok, ahead of a significant week for the promotion as it prepares for its first UK PPV...
Women’s World Boxing Championships ensures ‘utmost integrity’ with PwC
The International Boxing Association (IBA) has linked with an IOC monitoring team, PricewaterhouseCoopers (PwC), for its Women’s World Boxing Championships 2023.Its attendance has been...
New top flight commercial venture to ‘revolutionise’ football in Scotland
A new Scottish football body has been formed by the country’s top three stakeholders in the sport.The Scottish Football Association (SFA), Scottish Professional Football...
Shakhtar Donetsk’s relationship with Parimatch comes to a close
The partnership between Ukrainian champions, Shakhtar Donetsk and gambling operator Parimatch has ended, following the operator being sanctioned by the country’s government. In developments that...
Jonjo O’Neill JR to bring a ‘fresh perspective’ to Betfred as...
Jonjo O’Neill JR has linked with Betfred to become a brand ambassador until the 2024 Grand National.The 25-year-old is a former Conditional Jockey Championship...
Sportradar to support ‘enormous growth’ in tennis with ATP data and...
Sportradar has won the bid for the full ownership of all global data and betting streaming rights of top-tier tennis competition ATP from 2024...
Liverpool confirms Expedia sleeve sponsorship extension
Liverpool FC has agreed an extension to the club’s sleeve sponsorship deal with Expedia.The announcement means the deal will be extended for a further...