TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World...
Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet. The partnership was announced at...
OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.An official sponsor of the competition...
FIFA welcomes back Gianni Infantino as president
Gianni Infantino has been re-elected as FIFA president after a process which took place in Kigali - the capital of Rwanda.Infantino ran unchallenged...
Chapter 11 bankruptcy filed by Diamond Sports Group with $8.67bn in...
Bally Sports operator Diamond Sports Group has filed for protection from bankruptcy after missing payments on its debt. Filing for Chapter 11 protection was most...
FIFA’s plans for tournament expansion met with backlash
FIFA has been criticised over plans for the expansion of the international and club World Cups, following concerns over an already congested fixture list...
ITV continues commitment to horse racing
ITV has announced a new three-year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026. Well over...
USMNT to host Mexico as first opponent in new continental football...
North American football has received an upgrade to its calendar timetable with the addition of a brand new annual event.The Allstate Continental Clásico will...
Fortaleza nets ‘biggest sponsor in history’ with Novibet
Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal.https://twitter.com/FortalezaEC/status/1635019777491214336The partnership sees the GameTech-owned...
Saudi Arabia welcomes back Italian Supercoppa in a new four-team format
Italian football will return to Saudi Arabia after the Kingdom secured the hosting rights for four of the next six editions of the Supercoppa...