Sunderland AFC partners Spreadex following Championship promotion
Sunderland AFC (SAFC) has announced Spreadex as the club’s new principal partner ahead of the 2022-23 season.The Championship team will hold the Spreadex Sports...
Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment
In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...
PIF’s noon.com becomes official sleeve sponsor of Newcastle United
Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season.The Premier...
KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’
The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...
Genius Sports provides ‘unparalleled’ integrity intelligence to sports organisations
Sports data and technology company Genius Sports has partnered with Clue to launch a comprehensive integrity intelligence platform for sport.Sports organisations worldwide will be...
Rugby World Cup snaps up Canon as worldwide partner
Canon has announced a deal which sees it serve as a worldwide partner for the Rugby World Cup 2021, which will take place in...
Optus Sport secures extensive Australian rights to LaLiga
LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight.The multi-year deal gives the...
Bournemouth marks Premier League return with Dafabet deal
AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier...
Ronaldo Nazário becomes brand ambassador for Betfair
Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment.The three-time FIFA World Player...
Pelicans provide ‘unfettered access’ with local Bally Sports deal
The New Orleans Pelicans have extended its media rights deal with Bally Sports New Orleans, ensuring the regional network will remain the team’s exclusive...