IMG enhances sports betting experience with PointsBet partnership
IMG Arena has secured a partnership with PointsBet, which will see the sportsbook offer bettors on-demand streaming access to more than 40,000 games and...
Steelers’ home renamed after 21 years to Acrisure Stadium
Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.Acrisure will immediately take over the naming...
Turkish basketball video content distributed with Sportradar
The Turkish Basketball Federation (TBF) has formed an agreement with Sportradar which covers the delivery of data and betting video content.The deal will see...
Condoleezza Rice brings ‘extraordinary judgement’ to Broncos ownership group
Former US Secretary of State, Condoleezza Rice, has officially joined the new Denver Broncos ownership group.Rob Walton, on behalf of his Walton-Penner Family Ownership...
DAZN offers ‘richer’ content with launch of boxing NFTs
DAZN Group has launched a boxing-focused NFT global marketplace, DAZNBOXING.io, with the first collection including ‘exciting moments’ from 2021 DAZN fights.This new offering is...
Jim Pfeifer returns to hockey as PFH Chief Marketing Officer
The Premier Hockey Federation (PHF) has named Jim Pfeifer as its Chief Marketing Officer, beginning from 20 July, as he joins from Atlanta Dream...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...
Mastercard pauses Poulter and McDowell deals following LIV involvement
Mastercard has stopped its endorsement deals with Ian Poulter and Graeme McDowell following their decision to partake in the LIV golf tour, according to...
Man City and OKX launch player street art in enhanced kit...
Manchester City FC has formed a deal with cryptocurrency exchange platform OKX which will become the team’s official training kit partner for the upcoming...
MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...