NFL releases subscription service in ‘evolution’ of direct-to-consumer offering
The NFL has launched a video streaming subscription service offering live out-of-market preseason games, live local and primetime regular season and postseason games.The platform,...
PDC extends Betfred World Matchplay title sponsorship
The Professional Darts Corporation (PDC) has announced that Betfred is remaining as title sponsor of the Betfred World Matchplay under a three-year partnership extension.The...
DAZN keeps the faith in betting venture after BT Sport blow
DAZN remains confident in its ambitions in the sports betting space as well as its continued streaming success, having been dealt a blow regarding...
RMG ‘knows and grows’ racing audience with EngageCraft
Racecourse Media Group (RMG) has formed a year-long partnership with EngageCraft to launch a digital fan engagement campaign using the EngageCraft Touch platform.The firm...
Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.The multi-year deal will facilitate the development...
Packers paint ‘positive financial picture’ in return to normalcy
The Green Bay Packers have revealed a $77.7 million operating profit for the most recent season, following last year's $38.8 million loss during the...
Disney Star showcases Cricket Australia for seven years
Cricket Australia has announced a deal with Disney Star which will broadcast all men's and women's international cricket played in Australia into India.Starting from...
Codere Online clinches Box Azteca sponsorship to boost Mexican visibility
Mexican multimedia firm TV Azteca has signed a sponsorship deal with LatAm focused betting firm Codere Online.The agreement has named Codere as the headline...
UK markets watchdog greenlights BT and Warner Bros sports media JV
Warner Bros. Discovery and BT Group’s joint venture has been given the greenlight by the UK’s Competition and Markets Authority (CMA).This will enable the...
Morecambe FC lands heavyweight sponsorship with Tyson Fury
Two-time heavyweight boxing champion Tyson Fury has been named as the latest sponsor of Morecambe FC.The Gypsy King’s brand will appear on the Sky...