COVID-19 pandemic puts brakes on Australian Open warm-up
The warm-up tournaments ahead of the Australian Open have been cancelled by Tennis Australia, after a worker at one of the quarantine hotels returned...
Betfred takes 2021 Challenge Cup title sponsorship
UK bookmaker Betfred has penned a triple title sponsorship deal for the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup.The...
Extreme E joins Chinese social networking app Douyin
Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin.The electric off-road racing series has joined ByteDance-owned social networking...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Bayern Munich set to star in new Amazon docu-series
European giant Bayern Munich is set to feature in a new behind-the-scenes Amazon Prime Video documentary series.The series, which has been produced by the...
Amazon dives into Swimming Australia live programming
Amazon has penned a two-year deal with Swimming Australia, locking down the rights to its first live Australian sports event.Under the terms of the...
Betmotion adds Fluminense FC to sponsorship portfolio
Rio de Janeiro-based football club Fluminense FC has signed a sponsorship agreement with Latin American sports betting operator Betmotion.The agreement will see Betmotion’s brand...
Silver Lake submits ‘NZ$465m’ offer for NZR commercial stake
Private equity firm Silver Lake has put forward an offer of NZ$465 million for a 15% minority stake in the commercial rights to New...
Chelsea seeks to maximise digital potential with Horizm partnership
Chelsea FC has formed a partnership with digital inventory management firm Horizm to assist with identifying new digital revenues.The five-time Premier League champions have...
Matt Marcou: How Madden NFL is bridging the gap between virtual...
With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...