OGC Nice agrees nine-year Allianz naming rights extension
Ligue 1 club OGC Nice has agreed a nine-year extension to its naming rights deal with global insurance firm Allianz.The French side’s 36,000-seater home...
McLaren Racing and CNBC extend sponsorship deal
McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC.The...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
DraftKings teams up with Charlotte Hornets for fantasy sports collaboration
The Charlotte Hornets has chosen DraftKings as its official daily fantasy sports partner under the terms of a new multi-year collaboration.The fantasy sports and...
McGregor vs Poirier a ratings knockout on ESPN+
Last Saturday’s UFC lightweight bout between Conor McGregor and Dustin Poirier generated 1.2 million pay-per-view (PPV) buys on ESPN+.This makes the event the most...
Barcelona takes Football Money League top spot despite COVID-19 woes
FC Barcelona topped Deloitte’s Football Money League for the first time after the professional services firm released the 24th edition of revenue rankings.It has...
SIS ties down flagship Saudi Cup in two-year broadcast deal
Sports Information Services (SIS) has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian racing schedule.Through the agreement,...
PM likely to pledge support to gambling shirt sponsorship ban
Prime Minister Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football, according to a report by The Daily Telegraph.Citing...
MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.Under the terms of the...
FIFA lanches sub-Saharan Africa media rights tenders for World Cup
FIFA has launched two invitation-to-tender documents in sub-Saharan Africa for the media rights to the men’s 2022 FIFA World Cup as well as the...