Super Bowl LV attendance set at 22,000
Up to 22,000 fans will be allowed to attend this year’s Super Bowl LV, including 14,500 ticket buyers and 7500 vaccinated health care workers.The...
Workday makes tennis sponsorship debut with Naomi Osaka deal
Japanese tennis star Naomi Osaka has expanded her already extensive sponsorship portfolio via an agreement with human resources firm Workday.The recent deal follows her...
SBC Digital India: Where gaming and technology meet
Next week’s SBC Digital India conference and exhibition is set to deliver an in-depth examination of the link between India’s world-renowned technology industry and...
Washington Football Team links with FanDuel in sports betting association
The Washington Football Team has become the first National Football League (NFL) team to gain a sports betting license in the state of Virginia...
Pakistan Cricket Board inks international rights agreements
The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023.Sky UK, Sky New...
Arena Sport secures Ekstraklasa media rights in the Balkans
Poland’s top flight football league the Ekstraklasa has signed a Balkans media rights agreement with Arena Sport.Arena Sport will provide coverage of the league...
ASA calls for final evidence on ‘loot box advertising’
The ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close on 28 January next week, the Advertising Standards...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
Lithuania offers to co-host IIHF World Championship following Belarus controversy
Lithuania has thrown its hat into the ring for the co-hosting rights to the International Ice Hockey Federation (IIHF) World Championship, with officials offering...
ESIC issues bans to 35 more individuals amid esports investigation
The Esports Integrity Commission (ESIC) has issued bans to 35 Australian CS:GO players following an ongoing investigation which has found the individuals guilty of...