The NHL collaborates with opendorse for elevated social growth
The National Hockey League (NHL) has announced a new collaboration with athlete marketing platform, opendorse.The partnership aims to help players build their brands and increase fan...
Citi Field swings for cashless experience with The New York Mets
The New York Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, unveiled a collaboration with CLEAR, for the implementation of...
Nashville Soccer Club unveils Renasant Bank as inaugural jersey sponsor
Renasant Bank has signed to become the first jersey sponsor and official banking partner of the Nashville Soccer Club.The four year partnership will see...
BHA plans to boost engagement through digital technology
British Horseracing Authority (BHA) Chair Annamarie Phelps has called upon the racing industry to utilise opportunities created by digital technology and demographic change to...
NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.As part...
William Carson issued with six month cocaine ban
Jockey William Carson has tested positive for cocaine and as a result has been handed a six month riding ban by the British Horseracing...
Liverpool FC fails in controversial trademarking pursuit
Liverpool FC has lost its controversial attempt to trademark the word ‘Liverpool’.The club always maintained that its pursuit of trademarking the term was solely...
Rigged voting allegations hit FIFA awards
The Best FIFA Football Awards 2019, which took place earlier this week, has been hit with allegations which claim the voting system was rigged.The...
Everton expands sponsorship portfolio with OSONYQ
Everton Football Club has signed a new multi-year partnership agreement with isotonic drinks manufacturer OSONYQ.
The deal sees The Toffees link up with the sports...
Onefootball enriches OTT coverage with Sportradar
Football media platform, Onefootball has united with Sportradar to enhance the delivery of its OTT offering.
The deal follows Onefootball's entry into the sports broadcasting sector,...