Bordeaux strikes new partnership with Betclic
French Ligue 1 side, Girondins de Bordeaux has unveiled a new partnership with online sports betting operator, Betclic Everest Group.The two year partnership will see the Betclic...
Inter Miami toasts Heineken partnership
Inter Miami CF, the new Major League Soccer (MLS) franchise headed by David Beckham, has announced Heineken as its first official sponsor.The multi-year deal...
The Transfer Window: MLB, England Netball and Sky Sports
Each week, InsiderSport is detailing some of the signings and departures from the business of sport. This edition looks at a key new appointment...
Nike strengthens support for US women’s soccer
Nike has deepened its investment in US women's soccer, extending its partnership with the National Women's Soccer League (NWSL) to continue in its role as...
Rakuten ‘playing the long game’ with Golden State Warriors sponsorship
Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...
Crystal Palace looks to boost digital engagement with MyPeople
Crystal Palace F.C. has partnered with MyPeople to utilise analytics and gain exposure through the club's digital channels.The multi-year partnership will see the MyPeople Group become...
EFL Trophy ups a gear with new sponsorship
The EFL Trophy has unveiled new car marketplace, Leasing.com as its primary sponsor for the upcoming season.The exclusive partnership sees the competition become known...
The Athletic seeks to change sports content landscape with UK launch
The Athletic, an ad-free US based sports website, has officially launched in the UK following an intense recruitment period over the last few months.The...
Tottenham Hotspur gets permission for stadium capacity increase
Tottenham Hotspur has confirmed plans to increase the capacity of the club's newly built stadium, after approval was received by Haringey Council.The news means that...
West Ham United Foundation nets SCL extension
Sports coaching organisation, SCL, has extended its partnership with the West Ham United Foundation by five more years.The Premier League club has worked alongside the organisation, which provides...