Unibet uses Newbury Racecourse sponsorship to support mental health initiative
In a move to continue the development of a ‘new model of sport sponsorship’, Kindred Group has made further investments into mental health initiatives after...
Suspicious betting in football decreasing following annual report
The Global Football Report 2019 has revealed that suspicious betting patterns in the sport has decreased following a year long data study which spanned...
WATCH – The Goat Agency: Unearthing the power of social...
Introducing a monthly series with The Goat Agency, which will profile a host of sporting campaigns that the firm has undertaken, InsiderSport sat down...
Nexen Tire extends partnership with Manchester City
Nexen Tire has deepened its partnership with Premier League champions, Manchester City.The global tyre manufacturer has enjoyed a strong partnership with the club since...
No-deal Brexit threatens tripartite agreement, says Peter Jackson
With just over eleven weeks until the UK’s departure from the European Union, the likelihood of a no-deal Brexit continues to increase, something that has...
The Transfer Window: DAZN, Sky Sports and Leicester City FC
Each week, InsiderSport is detailing some of the signings and departures from the business of sport. This edition takes a look at Sky's major...
England cricket legend Pietersen pens Betway partnership
Former England cricketer Kevin Pietersen has signed a deal to become Betway's "Global Cricket Ambassador" for 2019.The 2005 Ashes hero, who scored over 8000...
Raheem Sterling reportedly edges closer to Air Jordan deal
Manchester City and England footballer, Raheem Sterling could be about to put pen to paper on one of the most high-profile and lucrative boot...
Andriy Shevchenko signs as BetConstruct brand ambassador
AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct.The company said that Shevchenko...
William Hill deepens commitment to La Liga 2 with Real Oviedo
Real Oviedo has announced a new sponsorship with William Hill as the club prepares to commence its campaign in La Liga 2.The deal, which comes just a...