Budweiser drinks in new deals with La Liga and the...
Budweiser has announced new multi-year global partnerships with La Liga and the Premier league.
The new partnerships will activate across five continents and in more than...
Encore Boston Harbor backs The New York Racing Association
Encore Boston Harbor has united with The New York Racing Association (NYRA) for the 2019 meet at Saratoga Race Course.As part of the partnership, the group will benefit...
Pinnacle backs FC Copenhagen’s esports side
Pinnacle is continuing its expansion into esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg).Founded in 2017, NORTH is the rapidly expanding esports organisation formed...
LFC Women unveils new partnerships
Standard Chartered has been announced as the front-of-shirt sponsor for Liverpool FC Womens, with the football club also unveiling Joie as it’s newest principal...
Arsenal FC toasts new beer partner
Ahead of the new season, Arsenal has unveiled a new partnership with local company Camden Town Brewery, as it becomes the club's official beer partner...
Youth sports betting banned in Spain
Spanish gambling regulator Dirección General de Ordenación del Juego (DGOJ) has introduced new measures which will ban betting operators from offering betting markets on...
FC Barcelona deepens engagement on TikTok
Strengthening its digital engagement, FC Barcelona has announced its expansion onto TikTok.The expansion coincides with Barça's Summer Tour 2019, which begins this Saturday with...
Surrey County strengthens partnership with Kia
Surrey County Cricket Club has extended its partnership with Kia Motors for a further four years until the end of 2024.The extension means the...
Motherwell unites with Paddy Power for Save Our Shirt campaign
Scottish Premiership side Motherwell has been announced as the latest club to join Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits...
The monetisation of pre-season
Some clubs follow a set template - others try to break the mould. There remains a fine balance, however, between getting a team to...