LV BET strikes partnership with the Vanarama National League
The National League has unveiled a deal for online sports betting operator, LV BET to become its Official Betting Partner.The partnership commences at...
Regulatory confusion reigns over the IPL’s partnership with Dream11
The recently announced partnership between Dream11 and the VIVO Indian Premier League has drawn criticism over whether the fantasy sports sector is actually a...
Christian Fuchs continues commitment to esports growth
With the announcement last week that Leicester City’s veteran defender Christian Fuchs is to open the first esports arena in New York City, it's...
The Arena Football League confirms media rights deal with ESPN
The Arena Football League (AFL) has confirmed a media rights deal with ESPN that will see all of the AFL’s 2019 regular-season games broadcast...
AXA becomes official Liverpool FC training kit partner
Liverpool FC has extended its partnership with insurance brand, AXA, with the firm becoming the club's new official training kit partner from the 2019-20...
NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
Football Media deepens commitment to women’s football with latest launch
Ahead of this weekend’s Women’s FA Cup final between Manchester City and West Ham United and this summer’s women’s World Cup, digital advertising and...
West Ham United confirms extension of Umbro deal
West Ham United has announced the extension of its partnership with Umbro, which will see the global sportswear company remain as the club’s official technical...
AFC Bournemouth continues strong partnership with Mansion Group
Premier League side, AFC Bournemouth has strengthened its partnership with Mansion Group, securing a fifth consecutive season with the online gaming operator.Having backed...
JBD Sports: Celebrities and sponsorship remain key in sports promotion
JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...