Atalanta announces stadium naming rights deal with Gewiss
Champions League chasing Serie A side, Atalanta has announced a new stadium naming rights deal with energy and lighting products manufacturer, Gewiss.The newly announced...
Two Circles: Gambling marketing ban to have significant impact on rights-holders’...
A Two Circles analysis has revealed that a combination of unreported engagement and outdated asset-packaging will lead to rights-holders potentially missing out on £14bn...
The BBC strikes agreement for historic MLB tie
The BBC has confirmed that when the New York Yankees and Boston Red Sox continue their rivalry at the London Stadium in June, the...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
How England’s success has accelerated the growth of women’s football
However long overdue it may be, the world of women’s football has experienced some unprecedented growth in recent years.Increased global exposure for the sport,...
“One of the best sponsorships we ever do” – Betfred extends...
Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...
Caster Semenya ruling gives IAAF a long-term intregrity headache
The regulators of the sport of athletics has won its latest high profile case around the integrity of the sport, but with some long...
Chinese FA and FIFA kick off development partnership
FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...
European Gaming & Betting Association to advise on EC IP infringement...
The European Gaming & Betting Association (EGBA) is to contribute to the European Commission’s Memorandum of Understanding (MoU) on advertising and intellectual property rights, which...
PGA Tour and Wells Fargo drive the green with sponsorship extension
The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...