Manchester City reveals £126m losses for 2019/20
Premier League giants Manchester City posted a net loss of £126 million for the turbulent 2019/20 season following the outbreak of the coronavirus pandemic.According...
Cazoo moves into horse racing with Epsom Derby sponsorship
Online car retailer Cazoo has secured the main sponsorship of this year’s Derby Festival at Epsom Downs Racecourse via a deal brokered by The...
San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.As a...
Genius Sports and NFL form fan-focused partnership
Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...
Anthony Joshua gives back to boxing community with Revolut
UK-based fintech Revolut has joined forces with Anthony Joshua to raise much needed funds for independent boxing gyms across the country that have been...
AC Milan adds BMW to premium partner sponsorship category
AC Milan has named German car manufacturer BMW as one of the Serie A club’s new premium partners.In joining the team’s second tier of...
PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
New-look Champions League reforms pushed back as ECA hits stumbling block
A decision on the changes to the format of the UEFA Champions League has been delayed until April after clubs hit a stumbling block...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.Through the collaboration, TikTok will promote the...
How can Africa bridge the gap between esports and new technologies?
Africa’s esports market has long been thwarted by the country’s lacking internet connectivity, but with the introduction of 5G on the horizon, that could...