Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
32Red reinvests in men’s mental health programme via Team Talk
Online casino company 32Red has continued its commitment to reinventing football sponsorship after the operator confirmed it would reinvest in the men’s mental health...
Coca-Cola signs on as World Table Tennis sponsor
Coca-Cola is set to become the first sponsor for the International Tennis Federation’s (ITTF) World Table Tennis (WTT) tournament.The beverage brand will be the...
All Blacks join forces with Hyperice
New Zealand’s national men’s rugby team has named performance technology firm Hyperice as its 'Official Recovery Technology Supplier'.The multi-year deal will see the All...
Sure adds to Premier League inventory with Crystal Palace
Unilever brand Sure has expanded its Premier League portfolio, becoming the official training kit sponsor of Crystal Palace.As well as appearing on the men’s...
Bookmakers come to racing’s rescue with additional streaming and data fees
Bookmakers have agreed to pay extra fees on existing streaming and data deals until 2 December, providing the horseracing industry with additional funding aid...
Bundesliga club announces partnership with Bybit
Bundesliga side Borussia Dortmund has partnered with cryptocurrency derivatives exchange Bybit in a multi-year agreement.As part of the contract, Bybit’s emblem will appear on...
Brentford FC selects Hollywoodbets as new sponsor
Championship side Brentford Football Club has strengthened its network of sponsors after confirming that Hollywoodbets will become the team’s new official betting partner.From 7...
NBA to boost teams’ revenue by easing restrictions
The National Basketball Association (NBA) has told clubs it will make new inventory available for sponsorship in order to ‘offset steep losses from last...
Mercedes-Benz and Stern drive Ajax deal forward
Mercedes-Benz will continue to act as the Official Car Sponsor of Eredivisie side Ajax, after the two parties extended the long-standing agreement until 2023.Players,...