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BREAKING
Latest News
Time to read: 2 min
NFL Players Association signs Infinite Athlete to strengthen commercial appeal
October 10, 2023
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BREAKING
Fan Engagement
Time to read: 2 min
AFA announces American Express as official card for national teams
October 10, 2023
CAF
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Africa
Time to read: 2 min
IMG becomes global sponsorship agency of African football  
October 6, 2023
Huge media coverage secured for French racing’s flagship fixture
BREAKING
Horse Racing
Time to read: 2 min
Former jockey and ITV Racing pundit joins forces with BetMGM
October 5, 2023
BREAKING
Football
Time to read: 1 min
Cinch termination leaves SPFL seeking new principal partner
October 5, 2023
BREAKING
Europe
Time to read: 3 min
AS Roma links with Riyadh Season in new sponsorship 
October 4, 2023
BREAKING
Latest News
Time to read: 3 min
UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
October 3, 2023
BREAKING
Fan Engagement
Time to read: 2 min
AC Milan reveals new premium partnership with SNAIFUN
October 2, 2023
BREAKING
Europe
Time to read: 2 min
Novibet set to make Fairyhouse sponsorship debut
October 2, 2023
28:27
BREAKING
Latest News
Time to read: 2 min
iGaming Daily: A burning sensation for online operators in Chile 
October 2, 2023
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BREAKING
Cricket
Time to read: 2 min
ICC & NEAR Foundation provide Web3 functions for 2023 World Cup
September 28, 2023
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BREAKING
Football
Time to read: 2 min
Palermo FC enlists SumUp as a sponsorship partner
September 27, 2023
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BREAKING
Features & Analysis
Time to read: 2 min
Report: Chelsea finally secures £40m shirt sponsorship deal
September 27, 2023
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BREAKING
Football
Time to read: 2 min
Son Heung-Min lands Pepsi deal during EA FC 24 release
September 27, 2023
Everton lose out on partnership with Stake as gambling sponsorships face ban
BREAKING
Football
Time to read: 2 min
Everton Women clocks in Christopher Ward back-of-shirt sponsorship
September 27, 2023
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BREAKING
Football
Time to read: 2 min
Newcastle United agrees multi-year partnership with BetMGM
September 26, 2023
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BREAKING
Basketball
Time to read: 2 min
Golden State Warriors valued at $7b as stake opens up
September 26, 2023
BREAKING
Features & Analysis
Time to read: 4 min
Chile orders sports authorities to freeze betting sponsorships 
September 26, 2023
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Fan Engagement
Time to read: 2 min
PSG renews Hisense deal to continue enhancing the viewing experience
September 22, 2023
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BREAKING
Fan Engagement
Time to read: 2 min
Miami Marlins teams up with TicketRev for an 'innovative ticket experience'
September 21, 2023
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BREAKING
Football
Time to read: 2 min
UEFA & Heineken renew lengthy Champions League partnership
September 20, 2023
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Football
Time to read: 2 min
Liverpool announces UPS as official global shipping partner
September 19, 2023
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BREAKING
Latest News
Time to read: 2 min
Jacksonville Jaguars partners with Ebury ahead of UK games
September 15, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026