Chelsea FC eyes shirt deal with PIF-owned Riyadh Air

Premier League side Chelsea FC is rumoured to be talking to Saudi Arabia and the Kingdom’s Public Investment Fund (PIF), over making Riyadh Air...

Conference USA signs IMG ARENA as official data streaming partner 

Intercollegiate athletic league Conference USA (CUSA) has assigned sports technology and betting data provider IMG ARENA as the league’s football, men’s and women’s basketball...

AS Roma inks extension with StarCasinò Sport as sports content provider

AS Roma has extended its partnership with StarCasinò Sport as the club’s ‘infotainment premium partner’ for the 2023/24 Serie A campaign. This follows both partners’...

Luis Figo strengthens role as Digitain Ambassador

To mark the first year anniversary of Luis Figo becoming Brand Ambassador for sports betting firm Digitain, the Portuguese football legend visited the company’s...

Newcastle United and Adidas reunite for the first time in over...

From the 2024-25 season onwards, Adidas will become the official kit partner of Newcastle United for the first time since 2010.  The news was revealed...

Hisense dials in to EURO 2024 extension 

The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor.  It will mark the third consecutive...

Giannis Antetokounmpo invests in TGL’s LAGC to ‘shape the future’ of...

NBA Champion and two-time MVP Giannis Antetokounmpo and his three brothers have become the latest investors in the TGL’s Los Angeles Golf Club (LAGC).  The...

Arsenal announces new collaboration with Betway

Betway has been announced as the official global betting partner of Arsenal, as the Gunners prepare for a return to the Champions League. The multi-year agreement...

Burnley FC continues to expand sponsorship portfolio with Web3 venture 

Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.  As a result of the...

EPCR names Investec as rugby title sponsor of the Champions Cup

The European Professional Club Rugby (EPCR) has unveiled bank and wealth management firm Investec as the official title partner of the Champions Cup rugby...