EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...
SBC announces major industry event launch in 2025 with SBC Summit...
SBC has announced the launch of SBC Summit Americas, a reimagined show that combines the strengths of SBC Summit North America and SBC Summit...
Aston Villa selects Adidas ahead of Champions League debut
Aston Villa has named Adidas as the club’s official kit partner in a multi-year deal from the 2025/26 Premier League season onwards.For the first...
West Ham United ‘protects’ fans with skin cancer campaign
West Ham United women’s team has launched ‘In Plain Sight' campaign to raise awareness of skin cancer, in partnership with ZO Skin Health, its...
Fury v Usyk undisputed clash gave William Hill a UK branding...
William Hill scored a significant sponsorship boost over the weekend by picking up a UK-facing partnership, the ‘Ring of Fire’ boxing match between Oleksandr...
Benfica extends Betano as sleeve sponsor and betting partner
SL Benfica and sports betting brand Betano have agreed to a three-year extension of their partnership, lasting until the 2026/27 season. As part of the...
Forbes: Cristiano Ronaldo highest-paid athlete for 2024 for 4th time
Forbes’ annual highest-paid athlete year list has revealed that football superstar Cristiano Ronaldo tops the list for 2024 after amassing record-breaking earnings for a...
Women’s Premiership League Cup included in VBet’s NIFL deal
VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup. The Malta-based bookmaker has partnered...