LA Rams to tap into Kraft Analytics data to enhance fan...
The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...
Grealish signs potential ‘record’ boot deal agreement with Puma
Manchester City and England player Jack Grealish has become one of the new faces of Puma after agreeing a new long-term boot deal with...
Annual Lithuanian basketball competition sponsored by Betsafe
Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania.
The Betsson-owned brand is already the title...
Klarna teams with Don C to design custom Chicago Bulls sneakers
Klarna is joining forces with Chicago Bulls Creative Strategy and Design Advisor Don C to design a new special edition sneaker for Bulls mascot...
Berbatov renews as JBO ambassador in a multi-year deal
Bulgarian football legend Dimitar Berbatov has renewed his multi-year position as the official brand ambassador for Just Bet Online (JBO).
The former Manchester United and...
Potential Toney ban not related to Brentford’s Hollywoodbets sponsor consideration
Brentford FC are reportedly looking at cutting ties with sports betting firm Hollywoodbets, according to an exclusive by The Daily Mail.
The decision comes...
FanDuel eyes nationwide exposure in MLB collaboration
Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.
As part of the deal, which sees the operator...
FRAS extends Betano sponsorship to the National Rally Championship
The Romanian Sports Motor Federation (FRAS) has expanded its partnership with Betano for the National Rally Championship.
The Romanian motorsport competition will now also be...
F1 broadcast to travelling fans via IMG’s Sport 24
Formula One has revealed that IMG has secured the in-ship and inflight rights to broadcast the sport through its Sport 24 and Sport 24...
MLB agrees deal for SeatGeek to become its official ticketing partner
Major League Baseball (MLB) has agreed a new long-term partnership agreement with online ticket exchange SeatGeek to become the league’s official ticketing partner.
SeatGeek takes...