Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming seasonThis announcement...
PRIME pins down record-setting sponsorship deal with WWE
WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner.As part...
Audi speeds up F1 ambitions with full Sauber ownership
Audi’s position in Formula One has been significantly expanded with the full takeover of Sauber, completing a long-term vision for the German automotive manufacturer.The...
Chelsea commercial revenue hits £200m but losses remain high
Chelsea FC’s financial results for the 2022/23 fiscal year paint a mixed picture for the Premier League club, which is currently mid-table in the...
Venum to continue as UFC’s official apparel partner until 2029
The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029. Venum has been designing UFC fight kits...
NHL renews fan engagement and marketing deal with Caesars Entertainment
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment.A multi-year extension will see Caesars continue as...
Kitman Labs to provide high-performance data analytics to Gotham FC
Performance intelligence company Kitman Labs has added National Women’s Soccer League (NWSL) team Gotham FC as its latest partner.The Software-as-a-Service platform will seek to...
West Ham names Kingdom Bank as first regional banking partner
West Ham United has announced a regional partnership with Dominican-based financial service The Kingdom Bank Corporation as its first Regional Banking Partner.The multi-season partnership...
Roland Garros eTennis tournament returns for seventh year
The French Tennis Federation (FFT) has announced that the Roland Garros eSeries will return for a seventh consecutive year after citing a “growing appetite”...
Anthony Joshua re-signs with Under Armour ahead of Ngannou bout
Ahead of his major heavyweight clash with mixed martial artist Francis Ngannou this Friday (8 March), Anthony Joshua has signed a new long-term deal...