Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.
The...
FC Barcelona engages with Chinese fans via Daka collectibles deal
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons.
The deal, which sees the creation...
Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.
Supporting the clubs against Premier...
Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship
LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2.
The deal sees the shopping centre of the Lille metropolis become an official...
Castore to provide bespoke playing and training range to Surrey Cricket
Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season.
The partnership aims to offer fans a greater level...
Man City reaches Indian fanbase via communications deal with Jio
Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...
Baltimore Ravens to stay at M&T Bank Stadium until at least...
Baltimore Ravens have revealed an extended lease for the M&T Bank Stadium that will keep the team at the venue until at least the...
25th Gulf Championship Cup gains TNFX sponsorship
The Arab Gulf Cup Football Federation (AGCFF) has named TNFX as an official sponsor of the 25th Gulf Championship Cup.
Hosted in Basra, Iraq, between...
Auberge Resorts heightens European expansion with AS Roma
AS Roma has announced a partnership with Auberge Resorts Collection which sees the hotels and resorts company named the club's latest global partner.
Becoming the...
KK Crvena zvezda promotes Meridianbet in ‘largest sponsorship ever’
Serbian basketball team KK Crvena zvezda has inked a sponsorship deal with southeast Europe bookmaker, Meridianbet.
The Euroleague side - Serbia’s basketball champions - will...