Four sports media publishers partner with Network Gaming for FIFA World...

Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup. The group signed...

Red Bull Racing turns to New Era for ‘innovative’ line of...

Oracle Red Bull Racing has joined forces with American headwear company New Era from the start of the 2023 Formula One season.  The partnership will...

IMAFF takes World Championships to Europe as Serbia gains hosting rights

The International Mixed Martial Arts Federation (IMMAF) has announced that the 2022 IMMAF World Championships will be hosted by Serbia. Under a deal with the...

MLS’ Sebastian Giovinco becomes BET99 ambassador

Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99. The partnership will...

NBA engages Canadian basketball fans via exclusive YouTube Shorts

The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans. The short video content will include insights of what the professional...

Fury vs Chisora Heavyweight Championship fight sponsored by Betfred

The upcoming World Heavyweight Championship fight between Tyson Fury and Derek Chisora at the Tottenham Hotspur Stadium has secured Betfred as a main sponsor. Taking...

Betfair and Press Box PR ‘world first’ horse race predicts World...

Press Box PR has partnered with Betfair in organising a horse race to predict the winner of this year’s FIFA World Cup - the...

Bennetts ‘most dedicated title sponsor’ of British Superbike Championship

The British Superbike Championship has extended its title partnership with BikeSocial’s parent company, Bennetts, by a further three years. Heading into its 12th year in...

Visa integrates 5,300 contactless payment terminals at all Qatar World Cup...

During the current FIFA World Cup in Qatar, financial services company Visa has revealed it is integrating 5,300 contactless payment terminals at all venues. Making...

NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...