McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Los Angeles Rams ticket sales to be powered via Shift4
The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster. Shift4 will offer its range of...
The esports report – Heroic & Thunderpick form gripping esports innovations
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
NBA and Sportradar create hyper-personalised viewing experiences
The NBA and Sportradar have launched an enhanced betting-related functionality within NBA League Pass.Powered by emBET, Sportradar’s over-the-top (OTT) solution, sports betting content, such...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...
Betano promises to ‘shine a light’ in FRF extension
Betano has extended its partnership with the Romanian Football Federation (FRF) until 2030.The multi-year agreement builds upon a ‘very positive’ two years of working...
Monterrey Rayados adds women’s team to renewed Codere sponsorship
Spanish betting group Codere has secured continued visibility in Mexican sports via a renewal of its deal with Liga MX side Monterrey Rayados Football...
MLC hits for six securing Cognizant as title sponsor
Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor. Announced ahead of the competition’s second season, which is...
Behind The Badge: How Orange County SC’s stadium battle vs LA...
It can often be difficult for smaller sports teams to share a city/state with a neighbouring team that is much larger and financially better...
New York Mets & Delta to reimagine the SKY360 club in...
MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...