L’Equipe is set for global expansion with IMG partnership
French sports media brand L’Equipe has appointed IMG as its first-ever global licensing representative in a multi-year deal.The IMG partnership aims to expand L'Equipe's...
Rio Ferdinand leads group to launch new multi-million pound football arena
Rio Ferdinand, alongside several former professional football players, is helping to launch a new multi-million pound arena in association with Ballerz. Launched by Roberto Carlos,...
Report: Ligue 1 hands McDonalds title rights axing UberEats
According to Daniel Riolo, Ligue 1 is set to name McDonalds as the title sponsor of the French top-flight league.This would signal the end...
FanDuel partners with Panthers ahead of North Carolina launch
FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL.The sportsbook, the...
Inter Milan set to name Betsson as shirt sponsor
Serie A’s Inter Milan are on the cusp of signing Betsson as its front-of-shirt sponsor for next season according to reports. According to FCInter1908.it, Inter...
Team GB and Aldi ink partnership extension ahead of Paris Olympics
Team GB and Aldi have announced they have extended their partnership through to 2032.The UK’s fourth-largest supermarket will be supporting Team GB athletes as...
FC Barcelona to end Nike deal and explore its own brand
Reports have suggested that FC Barcelona is set to end its longstanding partnership with Nike and establish its own brand.According to SPORT, the Spanish...
West Ham United empowers women with Femfresh partnership
West Ham United women’s team has named Femfresh as its official feminine hygiene partner to emphasise the importance of women’s health.The Barclays Women’s Super...
Commonwealth champ McColgan becomes Shokz brand ambassador
Scottish 10,000 metre Commonwealth champion, Eilish McColgan, has been unveiled as an ambassador for global consumer electronics brand, Shokz. McColganjoins forces with the headphones brand...
SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape
The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor...