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Media Rights
Time to read: 2 min
ESPN+ inks ‘largest ever’ media rights deal with CWI
January 29, 2021
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Latest News
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Naomi Osaka invests in NWSL club North Carolina Courage
January 29, 2021
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Sponsorship
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Midea expands Manchester City sponsorship with new international partner
January 28, 2021
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Partners
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The Athletic and BetMGM launch ‘immersive’ sports betting hub
January 28, 2021
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Sponsorship
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BT Sport puts Heycar in the driving seat with FA Cup sponsorship
January 28, 2021
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Sponsorship
Time to read: 2 min
Fonbet secures regional partnership with AC Milan
January 28, 2021
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Latest News
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FanDuel Sportsbook to provide real time PGA Coverage
January 28, 2021
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Partners
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OGC Nice agrees nine-year Allianz naming rights extension
January 28, 2021
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Sponsorship
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McLaren Racing and CNBC extend sponsorship deal
January 27, 2021
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Fan Engagement
Time to read: 5 min
SBC Digital - India: How is influencer marketing growing the Indian Premier League?
January 27, 2021
BREAKING
Partners
Time to read: 2 min
DraftKings teams up with Charlotte Hornets for fantasy sports collaboration
January 27, 2021
BREAKING
Partners
Time to read: 2 min
SIS ties down flagship Saudi Cup in two-year broadcast deal
January 27, 2021
BREAKING
Sponsorship
Time to read: 2 min
MLB expands sponsorship portfolio with LoanDepot partnership
January 27, 2021
BREAKING
Latest News
Time to read: 3 min
Bally’s set to acquire fantasy sports company Monkey Knife Fight
January 26, 2021
BREAKING
Partners
Time to read: 2 min
Olympic skater joins Dutch National Lottery ambassador pool
January 26, 2021
BREAKING
Media Rights
Time to read: 3 min
PGA Tour and Peacock to launch second-screen betting broadcast
January 26, 2021
BREAKING
Partners
Time to read: 3 min
Konami inks AFC licensing rights and sponsorship agreement
January 26, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Washington Capitals enhances fan experience with virtual gameday offering
January 26, 2021
BREAKING
Partners
Time to read: 5 min
The Premier League’s most obscure partnerships of 2020/21
January 26, 2021
BREAKING
Latest News
Time to read: 2 min
Jenson Button launches Extreme E team ahead of inaugural season
January 26, 2021
BREAKING
Sponsorship
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AC Milan signs regional sponsorship agreement with Jeeny
January 25, 2021
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Sponsorship
Time to read: 2 min
Shaquille O’Neal recruited by PointsBet in Brand Ambassador role
January 25, 2021
BREAKING
Partners
Time to read: 2 min
NFL’s 49ers acquires increased ownership stake in Leeds United
January 25, 2021