NBA Champions Boston Celtics placed up for sale by majority owner
After only several weeks of becoming NBA champions once again, the Boston Celtics are on the search for a new owner. Current owners, the Boston...
EuroLeague Basketball to leverage AI-curated content via WSC Sports
EuroLeague Basketball is providing fans and partners the opportunity to curate AI-generated content through its recent partnership with WSC Sports. Digital creators will be able...
Red Bull looking to add NBA team to sporting empire
The Red Bull Group is reportedly looking to expand into basketball, with media reports suggesting the company is considering a bid for an NBA...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
2024 NBA Finals TV viewership remains stable as streaming future looms
The recent NBA Finals contested between the Boston Celtics and Dallas Mavericks averaged a viewership of 12.2 million in its final game five last...
Toronto becomes latest city to gain a WNBA team
The Women’s National Basketball Association (WNBA) continues to grow after it was announced late last week that Toronto will become the latest city to...
NBA reportedly set to sign contracts with Disney, NBC and Amazon
The NBA is reportedly finalising contracts with Disney, NBC and Amazon in media rights negotiations, potentially prompting legal action from Warner Bros. Discovery (WBD).According...
Caitlin Clark fever hits the WNBA breaking 23-year-old ratings record
Caitlin Clark’s WNBA debut last Wednesday became the most-watched regular season game since 2001. Despite Clark’s Indiana Fever losing 92-71 to the Connecticut Sun, the...
Sportradar raises FY24 guidance after 28% growth in Q1
Sportradar CEO Carsten Koerl has declared that 2024 is “off to a great start” after the Swiss sportstech reported growth across all business and...
Caitlin Clark sparks record growth in WNBA sales
American ticket exchange StubHub has reported that WNBA ticket sales have increased by 93% since basketball star Caitlin Clark burst onto the scene.Sharing the...