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Football
BREAKING
Partners
Time to read: 2 min
Canadian Premier League serves up HelloFresh collaboration
June 9, 2021
BREAKING
Fan Engagement
Time to read: 2 min
PSL deepens fan engagement with TikTok link-up
June 9, 2021
BREAKING
Sponsorship
Time to read: 2 min
TIM to take Serie A sponsorship beyond 25-year mark
June 9, 2021
BREAKING
Fan Engagement
Time to read: 2 min
UEFA brings Euro 2020 to Epic Games’ Fortnite
June 8, 2021
BREAKING
Latest News
Time to read: 3 min
FA hires first female Chairwoman in 157-year history
June 8, 2021
BREAKING
Integrity
Time to read: 2 min
Norwich City shirt sponsor apologises for inappropriate marketing promotions
June 8, 2021
BREAKING
Partners
Time to read: 2 min
CPL drives fan engagement in ComeOn! link-up
June 8, 2021
BREAKING
Features & Analysis
Time to read: 10 min
Piing: Bringing mass fan engagement into the post-pandemic era
June 8, 2021
BREAKING
Sponsorship
Time to read: 3 min
Middlesbrough prolongs Kindred Group commercial alliance
June 8, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Manchester United gives supporters an ‘enhanced voice’ in new fan share scheme
June 7, 2021
BREAKING
Media Rights
Time to read: 3 min
BT Sport retains Ligue 1 UK and Irish broadcast rights
June 7, 2021
BREAKING
Partners
Time to read: 3 min
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports tie-up
June 7, 2021
BREAKING
Social
Time to read: 1 min
BoyleSports signs Natalie Sawyer ahead of Euro 2020
June 7, 2021
BREAKING
Sponsorship
Time to read: 2 min
Canada Soccer partnership with Fanatics represents ‘key building block’
June 7, 2021
BREAKING
Media Rights
Time to read: 2 min
Ligue 1 to reduce clubs from 2023/24 with broadcast strategy still uncertain
June 4, 2021
BREAKING
Media Rights
Time to read: 3 min
Optus Sport to broadcast 2023 FIFA Women’s World Cup
June 4, 2021
BREAKING
Media Rights
Time to read: 2 min
CBS Sports nets exclusive AFC rights deal in US
June 4, 2021
BREAKING
Media Rights
Time to read: 2 min
AC Milan appoints Luca Baldanza as Head of Media Sales
June 4, 2021
BREAKING
Media Rights
Time to read: 2 min
DAZN triples subscription fee in Italy following Serie A rights deal
June 3, 2021
BREAKING
Sponsorship
Time to read: 2 min
Betano praises ‘strong and lasting union’ with Fluminense
June 3, 2021
BREAKING
Partners
Time to read: 2 min
Wolves selects Bitci.com as new sleeve sponsor
June 3, 2021
BREAKING
Media Rights
Time to read: 2 min
EFL clubs raise £42m revenue from iFollow in 2020/21
June 2, 2021
01:01
BREAKING
Partners
Time to read: 2 min
Ronaldo becomes latest elite athlete to join Therabody
June 2, 2021
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LIV Golf player Jon Rahm
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Commercial
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Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
BREAKING
Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026