Reading FC brings back ‘inclusive’ rainbow goals with Casumo
Reading FC is going to change its goal nets from white to rainbow coloured, again, in support of the Stonewall Rainbow Laces campaign.
In collaboration...
Watford FC and Stake.com enter LGBTQ+ inclusivity collaboration
Watford FC and principal partner Stake.com, a crypto sports betting and casino operator, have announced combined support for the Rainbow Laces LGBTQ+ inclusivity campaign.
The...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.
For the 2021/22 season,...
Manchester City signs Sony to enhance digital operation
Sony has become the official virtual fan engagement partner of Manchester City FC in a boost for fan engagement through the use of modern...
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across...
The South American Football Confederation (CONMEBOL) has partnered with Crypto.com, which will become an official partner of CONMEBOL Libertadores for the 2023-2026 editions.
The collaboration...
Socios finalises football presence on Ballon d’Or red carpet
Socios.com has been named as the official partner of the 2021 Ballon d’Or Awards, which kicks off this evening welcoming some of footballers most...
Marcel Desailly and Kirsty Gallacher to host SBC Awards 2021
World Cup winner Marcel Desailly and leading news and sports broadcaster Kirsty Gallacher will be the hosts for the SBC Awards 2021, which take...
Bayern Munich moves forward Supponor advertising partnership
Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.
From January 2022, the British...