Gatorade lands Manchester City Women’s team deal

Gatorade has strengthened its partnership with Manchester City FC, becoming the Official Sports Nutrition Partner of the women’s team. As part of the partnership, the women’s...

Spurs’ new home to be named The Nike Stadium

With a capacity of 62,062, Tottenham Hotspur’s new stadium, on the site of the old White Hart Lane, will be known as The Nike...

Sharing the wealth – Eredivisie shows the way forward

Sharing the wealth - a common enough phrase but a rarely practised way of living. You certainly wouldn’t expect to hear of it in...

AC Milan legend Franco Baresi to open Betting on Football 2019

Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the...

Melbourne Victory forced to wear sponsor-less kit during Champions League tie

After it was ruled that Melbourne Victory's front-of-shirt sponsor Kaishi Entertainment is linked to the gambling industry, the side was forced to wear a sponsor-less kit for its Asian Champions...

MLS champions go cashless to enhance fan experience

Home of the reigning MLS champions, Atlanta United's Mercedes-Benz Stadium (MBS) is the first stadium in the league to go cashless. It comes as the club...

Doncaster Rovers deepens fan engagement with Sportego

Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.  The partnership will help the club deepen its relationship with their...

New York City FC unites with Degree Deodorant for annual 24-Hour...

New York City FC and Rockefeller Center will once again unite to host the second annual 24-Hour Game, which will be presented by Degree...

Hull City announces extension of SportPesa partnership

Hull City has confirmed the extension of its partnership with online sports betting operator, SportPesa. It means that the strong partnership will continue as the...

Ray Parlour: with transfers and time Emery can take Gunners forward

At this year’s London Affiliate Conference (LAC), InsiderSport spoke to Arsenal legend Ray Parlour, who amongst other things revealed what it’s going to take...