Gatorade signs up as Angel City FC founding partner
Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category.
As a founding partner of...
Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the...
ANJ warns of ‘crossing the line’ on betting advertising following Euro...
The L’Autorité Nationale des Jeux (ANJ) has warned France’s licensed operators of ‘crossing the line on betting advertising volumes’ during the recently completed 2020...
AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.
The partnership will have a...
Cyta lands Premier League rights in Cypriot renewal
Cypriot telecommunications provider Cyta has inked a three-year rights renewal with the English Premier League.
The agreement, which runs from 2022/23 to 2024/25, will see...
Watford inks ‘club-record’ principal partnership with Stake.com
Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’.
Beginning in 2021/22, the...
Telekom Srbija locks down Premier League rights in six-year deal
Telekom Srbija-owned Arena Sport has acquired the broadcast rights to the English Premier League in the Balkan region.
Under the terms of the six-year deal,...
Inter Milan finalises Socios.com front-of-shirt sponsorship
Inter Milan has aligned with blockchain providers for the sports and entertainment industry Chiliz, in a tie-up which will see the Serie A club...
Austrian Bundesliga prompts four-year Sky rights extension
The Austrian Bundesliga will continue to be shown on Sky for the next four years under the terms of a contract extension activated by...
Planet Sport and YorMedia combine to create new publishing giant
Planet Sport and its Leeds counterpart YorMedia Solutions have merged to create a new, single sports media company, bolstering its digital sports coverage.
The deal...