Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Todd Boehly and Clearlake at odds over future of Chelsea FC...
The future of Chelsea Football Club was thrown up in the air this past weekend as majority owners Clearlake Capital are looking to buyout...
Everton joins Red Bull football family as new partner
Everton Football Club has confirmed Red Bull as its new official energy drink partner as part of a new multi-year partnership. Red Bull will receive...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
TikTok to amplify SPL’s global presence with exclusive hub
The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.Under the...
Disney CEO Bob Iger becomes majority owner of Angel City FC
In a historic deal for women’s sports, Disney CEO Bob Iger and his wife Willow Bay have become the new majority owners of Angel...
































