Telefónica re-purchases La Liga rights for €1.2bn
Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.Telefónica will pay €250m...
DAZN continues building up French profile with PFL rights
The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...
Ebury partners with Rangers FC in latest sports marketing move
Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...
Ronnie O’Sullivan to feature in first Saudi snooker championship
Saudi Arabia will host its first snooker championship after the World Snooker Tour confirmed the country’s addition to the 2024 calendar. The 10-man playing field...
West Ham United’s new hydration partnership includes a new Vice President
West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...
U.S Integrity to monitor suspicious gambling activity on LIV Golf bets
LIV Golf has formed a partnership with sports gambling monitoring service U.S Integrity to stamp out illegal betting activity on golf tournaments and matches. U.S...
BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’
BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.Ireland's largest independent bookmaker and...
AC Milan & CFI Financial partner to offer fans “unique opportunities”
AC Milan has announced CFI Financial Group as the club’s official online trading partner to offer its global fanbase tailored benefits and experiences. The Serie...