Real Madrid strengthens Codere partnership across Latin America
Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.
The gaming group...
Man City kicks off Qualtrics partnership to ‘listen to fans’
Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner.
The new...
Serie C coverage secured via Eleven’s Amazon partnership
Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform.
The collaboration provides...
AS Monaco forges Russia-facing deal with Liga Stavok
AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.
The...
S.S Lazio names Binance new shirt sponsor
S.S. Lazio has announced an agreement with Binance, for the latter to become the club's new main jersey sponsor.
In collaboration with the blockchain ecosystem...
ITF launches Cup Final fan tokens with Socios
The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on...
US Ski & Snowboard gains Textron Aviation sponsorship
US Ski & Snowboard has announced Textron Aviation as the organisation's official general aviation aircraft and aviation products sponsor.
The manufacturer has revealed a ‘special-edition’...
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
Portugal Primera Liga football club Sporting Clube de Portugal (Sporting Lisbon) has announced that Betano will serve as principal partner of its charity arm...
ICC engages fans in Sportradar streaming partnership
The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...
FIBA ‘brings fans closer to basketball’ in J9 deal
The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner.
In collaboration until 2024, the betting platform will...