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BREAKING
Fan Engagement
Time to read: 2 min
Southampton FC launches official app via Realife Tech
February 19, 2021
BREAKING
Sponsorship
Time to read: 2 min
Vivo set to return to as IPL sponsor after initial withdrawal
February 19, 2021
BREAKING
Partners
Time to read: 2 min
Ferrari and Shell extend multi-year partnership
February 19, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Premier League CEO ‘confident’ fans will return by next season
February 18, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Colchester United becomes latest club to partner with Low6
February 18, 2021
BREAKING
Fan Engagement
Time to read: 2 min
TikTok builds on recent sports partnerships with UFC deal
February 18, 2021
BREAKING
Partners
Time to read: 2 min
LA Lakers enlists Sportfive in search for new jersey patch sponsor
February 18, 2021
BREAKING
Partners
Time to read: 2 min
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
February 18, 2021
BREAKING
Media Rights
Time to read: 2 min
Premier League extends live programming until fans can return
February 18, 2021
BREAKING
Latest News
Time to read: 2 min
Serie A clubs attempt to block CVC-led private investment bid
February 18, 2021
BREAKING
Europe
Time to read: 2 min
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
February 18, 2021
BREAKING
Partners
Time to read: 3 min
Forest Green Rovers partners with SKOOT for carbon neutral future
February 17, 2021
BREAKING
Fan Engagement
Time to read: 6 min
‘More than a betting brand’: How Italian operators are evolving sports media
February 17, 2021
BREAKING
Partners
Time to read: 2 min
Beko negotiates cut-price Barcelona sponsorship extension
February 17, 2021
BREAKING
Media Rights
Time to read: 3 min
Serie A extends Mena rights deadline whilst clubs press for domestic vote
February 17, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Amazon expands sporting presence with FPF agreement
February 17, 2021
BREAKING
Sponsorship
Time to read: 2 min
Workday adds World Golf Championship to sponsorship portfolio
February 17, 2021
BREAKING
Sponsorship
Time to read: 3 min
NBL and ABPA clash over on-court sponsor decals
February 17, 2021
BREAKING
Sponsorship
Time to read: 3 min
Red Bull secures Australian GP title sponsorship
February 17, 2021
BREAKING
Partners
Time to read: 3 min
National Lottery backs GB women’s football ahead of Tokyo 2020
February 17, 2021
BREAKING
Latest News
Time to read: 2 min
Leading Irish sports bodies call for gambling advertising overhaul
February 16, 2021
BREAKING
Media Rights
Time to read: 2 min
Rugby League World Cup appoints RDA to manage international rights sales
February 16, 2021
BREAKING
Sponsorship
Time to read: 2 min
EISS Super secures NRL sponsorship agreements
February 16, 2021
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026