Cristiano Ronaldo hit with lawsuit over Binance promotion
Cristiano Ronaldo has had a class-action lawsuit filed against him after claimants state they suffered monetary losses due to the football star’s promotion of...
Mark Cuban to sell majority stake in Dallas Mavericks in ...
Dallas Mavericks majority owner Mark Cuban is working on a reported $3.5bn deal to sell his share in the NBA franchise to the Adelson...
Harry Coe, Luscid: Realising the full potential of brand data for...
Sports is a big money business, and a multi-faceted one at that. In an age of digital consumption and streaming, data has become one...
Nikki Doucet to lead women’s football into its next chapter as...
As women’s football in the UK heads into its new chapter, the newly-formed company NewCo designated by the Football Association (FA) to manage the...
Monster agrees new sponsorship deal with McLaren ending Mercedes ties
Monster Energy Company has announced it has agreed a new sponsorship deal with Formula One’s McLaren Racing. The popular energy drink brand will showcase prominently...
CBF appoints integrity lead with betting market on horizon
The Brazilian Football Confederation (CBF) has appointed Eduardo Gussem as its Integrity Officer, ahead of the launch of a federally regulated sports betting market.Gussem...
New Balance becomes official apparel and footwear partner of the Australian...
New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...
Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...
Rugby Australia secures £42m loan to focus on key growth initiatives
Rugby Australia (RA) has successfully concluded its capital raise programme by attracting Pacific Equity Partners (PEP) as a key investor.The agreement has been reached...
UEFA Champions League rights hit the market in Sub-Saharan Africa
Media rights for three UEFA club competitions have gone to tender in the Sub-Saharan Africa region, with any interested parties given a deadline of...