TikTok agrees new partnership with Six Nations Rugby with a focus...
Social video app TikTok has been announced as ‘official fans’ of both the Guinness Men's and Women's Six Nations Championships.The partnership proposes to give...
McLaren F1 Team to showcase OKX brand for 2024 season
Ahead of the 2024 Formula One season, the McLaren F1 Team has announced that cryptocurrency exchange OKX will feature prominently on its car livery.As...
Amazon invests in Diamond Sports to halt outlet’s collapse
Amazon will form a partnership with US sports broadcaster Diamond Sports Group subject to approval by the bankruptcy court. The largest regional sports network will...
Monster Energy renews multi-year partnership with NSE
National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy. The partnership that started in 2019, makes Monster Energy the...
British & Irish Lions announce major expansion for women’s rugby
The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...
New LA Clippers arena to host 2026 NBA All-Star Weekend
Los Angeles will host NBA All-Star Weekend for a record seventh time in 2026 in the LA Clippers’ new Intuit Dome arena.NBA Commissioner Adam...
From the San Siro, to the Burj Khalifa – How AC...
There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...
DAZN removes women’s football paywall to maximise visibility
DAZN has lifted its paywall of all live women’s football coverage and associated content in a bid to increase the sport’s exposure and growth. The...
OLBG unveiled as new partner of Newbury Racecourse Owners’ Club
The Owners’ Club at Newbury Racecourse has been renamed ‘The OLBG Owners’ Club’ following a new partnership signed with the sports betting community site.OLBG...
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...