UFC enlists SPRIBE as new marketing partner for UFC 294
Ahead of this weekend’s UFC 294 card in Abu Dhabi, the mixed martial arts promotion has formed a marketing partnership with crash game provider...
SIS expands racing content in Poland
SIS (Sports Information Services) has expanded the reach of its horse and greyhound racing content through a new collaboration with Polish operator BETTERS.The launch...
FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation
As part of the club’s partnership with Spotify, FC Barcelona has confirmed a special shirt for the upcoming El Clásico on 28 October.The jersey...
NESN to broadcast British Basketball League in the US
The British Basketball League (BBL) has announced a “ground-breaking partnership” with New England Sports Network (NESN).The broadcast deal aims to extend the global reach...
AC Milan nets new official foreign exchange partnership
AC Milan and Corpay have come together in a new collaboration that sees the payments firm become the Official Commercial Foreign Exchange Partner of...
‘The Messi Experience’ epitomises star’s effect on US soccer
Lionel Messi is capturing the imagination of the US sporting world and is set to continue through an interactive multimedia experience detailing the Argentinian’s...
Serie A rights remain short of previous years as DAZN and...
The value of Serie A broadcast rights are edging up but remain short on previous years, according to a report by Bloomberg.Both DAZN and...
Premier League TV games to rise to 270 games in new...
The tender process for the next broadcast rights deal between the Premier League and UK broadcasters has revealed that live televised games will jump...
Sky Bet and Neville flagged by ASA for gaming advertising
The UK Advertising Standard Authority (ASA) has taken actions against Sky Bet relating to promotional gambling-related content that could have a ‘strong appeal to...
Alpine gains McIlroy, Joshua and more as investors
A plethora of sports stars have major significant investments into the Alpine Formula One team in its latest €200m funding round. Four-time golf major winner...