FIBA Basketball World Cup 2023 rakes in ‘record-breaking’ engagement
The latest viewership figures from the FIBA Basketball World Cup 2023 confirm that it was the most successful event to date in FIBA’s history. Spanning...
ICC & NEAR Foundation provide Web3 functions for 2023 World Cup
The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...
Palermo FC enlists SumUp as a sponsorship partner
Serie B club Palermo FC has struck a deal with global fintech SumUp for the latter to become a sponsorship partner of the club. With...
Report: Chelsea finally secures £40m shirt sponsorship deal
After a summer of searching, Chelsea have reportedly gained approval from the Premier League for Infinite Athlete to become the club’s front-of-shirt sponsor.The deal...
ECB unable to fulfil ICEC equal pay deadlines
The England and Wales Cricket Board (ECB) has refused to commit to a specific deadline in which it addresses the pay gap between men...
Son Heung-Min lands Pepsi deal during EA FC 24 release
Fresh off scoring two goals for Tottenham Hotspur in a 2-2 draw against rivals Arsenal, Son Heung-Min has become the latest global ambassador for...
Everton Women clocks in Christopher Ward back-of-shirt sponsorship
Everton Women has expanded its partnership with watch brand Christopher Ward to include back-of-shirt sponsor visibility. The Barclays Women’s Super League differs from the Premier...
Newcastle United agrees multi-year partnership with BetMGM
Newcastle United will embark on a new multi-year partnership with BetMGM’s UK branch as the club’s official partner throughout the 2023-24 season. BetMGM branding will...
Golden State Warriors valued at $7b as stake opens up
A group of minority owners in the Golden State Warriors are reportedly open to selling their stakes in the NBA franchise, which recently revealed...
Daniel Levy open to Tottenham Hotspur offers
Despite a strong start to the Premier League season, Tottenham Hotspur Chairman, Daniel Levy told Bloomberg that he would consider selling a stake in...