Visit Saudi becomes main sponsor of inaugural African Football League
The Saudi Tourism Authority’s subsidiary agency Visit Saudi has been revealed as the main sponsor of the inaugural African Football League (AFL) season.In a...
Sky Sports to show all 170 Super League games in new...
Sky Sports and the Betfred Super League have agreed a new three-year exclusive rights deal that will see the UK broadcaster for the first...
TNT Sports becomes new UK home of the NBA
TNT Sports has agreed a multi-year deal to broadcast the NBA in the UK and Ireland to show more than 250 live games. The UK...
PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Tonali and Zaniolio latest Italian players investigated over betting allegations
Newcastle United’s Sandro Tonali and Aston Villa’s Nicolo Zaniolo have left the Italy national squad after being questioned by Italian authorities over an investigation...
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football
The Saudi Arabian Football Federation (SAFF) has strengthened its partnership portfolio by signing Lay’s potato crisps as an official sponsor. Under the three-year deal, the...
IRFU and Bank of Ireland partnership deepens until 2028
The Irish Rugby Football Union (IRFU) and the Bank of Ireland’s relationship has strengthened as the latter becomes Irish rugby’s official partner until the...
Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
Cleveland Cavaliers names Coca-Cola as official partner
The Cleveland Cavaliers has partnered with ABARTA Coca-Cola Beverages and Rock Entertainment Group for the global drink brand to become the NBA franchise’s official...