SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
FIFA launches ITT in Austria and Switzerland for the 2026 World...
Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights.With the...
Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
British Rowing has joined forces with outdoor change robe brand dryrobe in a year-long deal. As part of the partnership, dryrobe will supply custom dryrobe...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...
Premier League votes for ban on gambling shirt sponsorship
The Premier League has announced that clubs have agreed a vote in favour of a ban on front-of-shirt sponsorships displaying a gambling company. The groundbreaking...
Phoenix Suns and PayPal extend sponsorship deal until 2026
National Basketball Association (NBA) franchise the Phoenix Suns has extended its pre-existing jersey sponsorship with global payment service PayPal. Extending the agreement until the end...
Sony Sports Network secures rights for UEFA EURO broadcasts in India
Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India. Reaching the agreement with the Union of...
Arturo Vidal becomes official Novibet Global Brand Ambassador
Chilean footballer Arturo Vidal has become the global brand ambassador of European and LatAm gametech company Novibet. The 35-year-old central midfielder, who currently plays for...
F1 inks new media deal with Paramount+
Formula 1 has signed a new sponsorship deal with streaming platform Paramount+ that will create new entertainment opportunities for fans of the motorsport. As part...